| Title | PIGEON |
| Brand | AUSTRALIAN MARRIAGE EQUALITY GROUP |
| Product / Service | AUSTRALIAN MARRIAGE EQUALITY |
| Category | B13. Not-for-profit / Charity / Government |
| Entrant | TBWA\MELBOURNE, AUSTRALIA |
| Idea Creation | TBWA\MELBOURNE, AUSTRALIA |
| Production | TBWA\MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Reardon | TBWA\Melbourne | Chief Creative Officer |
| Matt Stoddart | TBWA\Melbourne | Creative Director |
| Rob Hibbert | TBWA\Melbourne | Copywriter |
| Mark Jones | TBWA\Melbourne | Art Director |
| Claire Tenzer | TBWA\Melbourne | Group Business Director |
| Stephanie Leddin | TBWA\Melbourne | Senior Content Producer |
| Harrison Webster | TBWA\Melbourne | Head of Content |
| Brian Patto | TBWA\Melbourne | Editor |
Two very small signs sit on a sidewalk, one says ‘FOR MARRIAGE EQUALITY’. The other says ‘AGAINST MARRIAGE EQUALITY’. In front of each sign is a small pile of bread. A pigeon appears and takes a piece of bread from the FOR MARRIAGE EQUALITY pile. Then another pigeon arrives and takes a piece of bread. Then another. And another. They continue eating from the FOR and AGAINST piles, as a commentator calls the action, as if it’s some kind of sporting spectacle. The film finishes with a super that reads: ‘Don’t leave marriage equality to chance.’ Followed by a call to action: ‘Post your vote by October 27.’