| Title | PROGRESIF RADIO LAUNCH - ENJOY THE FREEDOM TO DO MORE. |
| Brand | PROGRESIF CELLULAR |
| Product / Service | PROGRESIF RADIO |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
| Idea Creation | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
| Idea Creation 2 | PROGRESIF CELLULAR Bandar Seri Begawan, BRUNEI DARUSSALAM |
| Media Placement | PROGRESIF CELLULAR Bandar Seri Begawan, BRUNEI DARUSSALAM |
| Production | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
| Name | Company | Position |
|---|---|---|
| Michelle Tan | Hoco Agency | Copywriter |
| Howard Lim | Hoco Agency | Copywriter |
| Erwan Mugit | Hoco Agency | Production Manager |
| Joshua Lew | Hoco Agency | Accounts & Planning Execution Manager |
| Randy Lim | Hoco Agency | Agency Manager |
In fast-paced motion and quick transitions, the ad runs through the features and functionalities that make the mobile radio app unique in under a minute. Livestream content, open mic requests and real-time voting; the ad is driven by short, direct messages (i.e. “Your turn to be heard”, “Radio is in your hands”, “Take over the airwaves”) that help empower listeners to take charge of their listening experience by demonstrating what these features could do. After all, this is a radio that belongs to them.