TIWIN - INSPIRING IDEAS. LIFE ADVICE. REAL TALK.

TitleTIWIN - INSPIRING IDEAS. LIFE ADVICE. REAL TALK.
BrandPROGRESIF CELLULAR
Product / ServicePROGRESIF RADIO
CategoryC02. Branded Content & Entertainment Film
EntrantHOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Idea Creation HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Idea Creation 2 PROGRESIF CELLULAR Bandar Seri Begawan, BRUNEI DARUSSALAM
Media Placement PROGRESIF CELLULAR Bandar Seri Begawan, BRUNEI DARUSSALAM
Production HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM

Credits

Name Company Position
Michelle Tan Hoco Agency Copywriter
Howard Lim Hoco Agency Copywriter
Erwan Mugit Hoco Agency Production Manager
Joshua Lew Hoco Agency Accounts & Planning Execution Manager
Randy Lim Hoco Agency Agency Manager

Brief Explanation

The brand ambassadors of Progresif Radio need not be celebrities or endorsed advocates. They can be the heart and soul of Progresif Radio itself – the DJs. Tiwin is one of those DJs and in this bite-size teaser, she entertains a set of random questions from the listeners and manages to fire back fun and quirky responses, showcasing her wit and personality. The entire segment also feels like a backstage interview because that’s how it’s like speaking to her, even on-air. It’s chilled, entertaining and sometimes, more informative than you expect.