| Title | BISON |
| Brand | CHEVROLET |
| Product / Service | EQUINOX |
| Category | A05. Automotive |
| Entrant | McCANN SHANGHAI, CHINA |
| Idea Creation | McCANN SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Ronald Sun | McCann Worldgroup shanghai | CO-CEO |
| Luca Yuan | McCann Worldgroup shanghai | General Manager |
| Maurice Fang | McCann Worldgroup shanghai | Executive Creative Director |
| Tongtao Su | McCann Worldgroup shanghai | Group Creative Director |
| Terry Pan | McCann Worldgroup shanghai | Copywriter |
| Rubber Yu | McCann Worldgroup shanghai | Art Director |
| Roger Fang | McCann Worldgroup shanghai | Art Director |
| Jiajun Tong | McCann Worldgroup shanghai | Art Director |
| Jiechun Fu | McCann Worldgroup shanghai | Art Director |
| Krad Dong | McCann Worldgroup shanghai | Account Management |
| Cherry Gao | McCann Worldgroup shanghai | Account Management |
| Celine Zhu | McCann Worldgroup shanghai | Account Management |
| Maggie Xue | McCann Worldgroup shanghai | Agency Producer |
| Lloyd Lee Choi | black+cameron Production | Director |
| Jonathan Bregel | black+cameron Production | Director |
| Richard Kendall | black+cameron Production | Directors of Photography |
| Andrew Gregg | black+cameron Production | Executive Producers |
| April Lee | black+cameron Production | Producer |
| Matt Osborne | black+cameron Production | Editor |
| MPC | black+cameron Production | Colorist |
| Lawrence Horne | black+cameron Production | Sound Mix |
| Andrew Mcdowall | black+cameron Production | Music Composers |
In the western wild, a cameraman was capturing a fight between two bison. He turned his head and found that his red Equinox became the target of another bison. At this critical moment, the photographer took out his phone and used OnStar Remote Sorting function to start the car successfully. The dull roar of the engine scared the bison away.