Brief Explanation

We decided to bring alive the product story by using the designer of our exclusive collection. She questioned existing fashion norms as herself through a film entitled #TickTalk. We questioned the way people think, how people think they cannot defy existing fashion norms while highlighting the possibilities that come with ‘change’. The protagonist being Masaba Gupta openly questions the rules of fashion while you see the product being exquisitely manufactured. The product's creation is synchronized with the designer's narrative as it shows its uniqueness in design while it forms.