NOODLE PULLING

TitleNOODLE PULLING
BrandINFINITI
Product / ServiceINFINITI QX60
CategoryB05. Automotive
EntrantCHEIL WORLDWIDE Beijing, CHINA
Idea Creation CHEIL WORLDWIDE Beijing, CHINA
Production SHANGHAI CULTURAL LABORTORY CO.,LTD, CHINA

Credits

Name Company Position
Dechun Qiu Cheil China Senior Creative Director
Delong He Cheil China Associate Creative Director
Hongting Wang Cheil China Art Director
Rutong Wang Cheil China Art Director
Mina Gao Cheil China Copywriter
Peiwen Li Cheil China Copywriter
Polly Chu Freelance Creative Consultant
Flip Sorée Freelance Creative Consultant
Jacky Lung Freelance Creative Consultant
Sofia Liu Cheil China Business Director
Xinxin Li Cheil China Account Manager
Leo Lee Cheil China Producer
wang yu Shanghai cultural labortory co.,ltd Director

Brief Explanation

Lamian (a kind of noodles) is one of the traditional foods in Chinese cuisine. We introduce the amazing process of noodle pulling in an INFINITI QX60. Showing the impossible mission inside the car to reflect the expansive and flexible interior space of INFINITI QX60 that is up to 2144L. What you are about to see in this video is real life action. No computer generated image.

Links

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