Brief Explanation

With the concept “in the middle of the year”, all together 12 brands promote itself within a 6.18 sec.-video for each one. Each video was filmed freely stating its own band culture, specialization and the its image among the consumers “in the middle of the year”. After reproducing and editing, 12 short videos formed into a “brand growing process” film, the concept was spread as “it’s time to enjoy the fine goods and lit the fire of love”.