TOUGH CONVERSATIONS

TitleTOUGH CONVERSATIONS
BrandMERCEDES-BENZ VANS
Product / ServiceX-CLASS
CategoryA05. Automotive
EntrantTHE ROYALS Melbourne, AUSTRALIA
Idea Creation THE ROYALS Melbourne, AUSTRALIA
Idea Creation 2 MERCEDES-BENZ VANS Mulgrave, AUSTRALIA
PR OF CHARACTER Melbourne, AUSTRALIA
Production THE ROYALS Melbourne, AUSTRALIA
Production 2 WHOOSHKAA Sydney, AUSTRALIA
Production 3 SAFARI Ashwood, AUSTRALIA
Production 4 FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Nick Cummins The Royals Creative Partner
Andrew Siwka The Royals Managing Partner
Clara Tang The Royals Group Account Director
Michaela Futcher The Royals Head of Strategy
Matt Davies The Royals Planning Director
Lewis Farrar The Royals Senior Copywriter
Adam Frazer The Royals Senior Art Director
Fiona Gillies The Royals Senior Producer
Kate Dinon Of Character Managing Director
Sarah Green Of Character Head of Media Relations
Michael Hilliard Finch Executive Producer
Corey Esse FINCH Executive Producer
Christopher Nelius FINCH Director
Jordan Maddocks FINCH Director of Photography
Clare McGrath FINCH Producer
Julie-Anne de Ruvo FINCH Editor
Dylan Stephens Risk Sound Sound Designer
Corey Layton Whooshkaa Content and Marketing Director
Jess Bineth Whooshkaa Executive Producer
Jess Hamilton Whooshkaa Producer
Adam Connelly Whooshkaa Sound Engineer
Andrew Englisch Safari Photographer/Content Director
Nigel Camilleri Safari Producer
Ed Gurr Safari Camera Operator

Brief Explanation

Henry Rollins, a man who has lived through his own evolution, from punk-rock icon to respected social commentator, comes to Australia to discover how toughness has evolved. Driving the new X-Class across Australia he talks to people from all walks of life, including; world champion surfer Mick Fanning, APRA Songwriter of the Year (2018) Adam Briggs and Lord Mayor of Sydney Clover Moore. Henry’s journey explores the true nature of Australian toughness, challenging the cultural conventions around what makes someone or something tough. His interviews and observations create an engaging, culturally relevant and entertaining documentary that speaks to the heart of Australia’s cultural identity. Taking a more progressive view on Australian toughness allowed Mercedes-Benz to break stereotypes of the ute and enter the market for the very first time. It presented all Aussies with a tough vehicle they could relate to and broadened the appeal beyond tradies and weekend warriors.

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