Title | YOUR HAIR LOST AND FOUND |
Brand | O’RIGHT |
Product / Service | O’RIGHT CAFFEINE HAIR TONIC |
Category | C02. Branded Content & Entertainment Film |
Entrant | OGILVY Taipei City, CHINESE TAIPEI |
Idea Creation | OGILVY Taipei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Kenny | Ogilvy | Director |
What have you lost? Is it really just your hair? Or your beauty? Or your confidence? We adopted real stories to create self-projection, with three female groups suffering from different problems, including novice mothers, mature mothers, and single older women, which resonated with targeted group. Each of them shared their hair-losing problems. However, even if they must sacrifice their youth and beauty, these women still dedicate their time and effort to their family without a complaint, because of love. After sharing their stories, the related people of these women, including husband, kids, and mother, showed up on the video projected in front of them. They appreciated the women for what they have sacrificed. Suddenly, the projected people showed up in the real world, walking toward the women, giving hugs. In the end, the film implied that lost love has always been stored away in the hearts of loved ones.