HYUNDAI - THE DEAL

TitleHYUNDAI - THE DEAL
BrandHYUNDAI
Product / Service20 YEARS OF BRILLIANT MOMENTS
CategoryB05. Automotive
EntrantINNOCEAN WORLDWIDE COMMUNICATION New Delhi, INDIA
Idea Creation INNOCEAN WORLDWIDE COMMUNICATION New Delhi, INDIA

Credits

Name Company Position
SM Talha Nazim Innocean Worldwide Communication Private Limited Sr. Executive Creative Director
Sammy Ghai Innocean Worldwide Communication Private Limited Sr. CD/Writer
Abhishek Chhabra, Pallavi Devdas Innocean Worldwide Communication Private Limited Digital
Jeremy Craigen Innocean Worldwide Communication Private Limited Global Chief Creative Officer(CCO)

Brief Explanation

We see an Indian family at the table. The young son confronts his ageing father about his old car occupying space in the garage while their new car gathers dust in the open. Old man gently tells the son to shift it outside and park his new car inside instead. But, the son tells him that he’s decided to sell the old car and a buyer will come home the next Sunday. On the fateful day the buyer arrives. The son shows him his father’s old car. While checking out the car, the buyer stumbles upon an old toy kept inside. The son recognizes the toy from his childhood. All the memories with the car come rushing back. He returns home. His father asks if he’s sold the car. The son replies emotionally that, twenty years of memories were too priceless to be sold and they embrace.

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