| Title | PETER RETURNS |
| Brand | KIA |
| Product / Service | AUTONOMOUS DRIVING |
| Category | B05. Automotive |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| JEREMY CRAIGEN | INNOCEAN WORLDWIDE | Global CCO |
| KI YOUNG KIM | INNOCEAN | Executive Creative Director |
| CHO HYUN JUNG | INNOCEAN WORLDWIDE | GL5 |
| KIM SO EUN | INNOCEAN WORLDWIDE | GL3 |
| KANG SUK KYUNG | INNOCEAN WORLDWIDE | GL3 |
| LEE MOON HWI | INNOCEAN WORLDWIDE | GL3 |
| JANG JAE HEE | INNOCEAN WORLDWIDE | GL3 |
| LEE JI MIN | INNOCEAN WORLDWIDE | GL3 |
Since [Peter Returns] was created as a brand PR film, we used the code ‘fairytale’ to win sympathy to the global audience. The brand PR film will be developed in a series, and [Peter Returns] will be its first. With the story of Captain Hook monopolizing the technology in Neverland, and Peter Pan fighting against him, Kia intended to deliver the brand vision [Boundless for all] by reflecting the brand image to the kind.