| Title | TIMELESS |
| Brand | MCDONALD'S |
| Product / Service | BIG MAC 50TH ANNIVERSARY |
| Category | A06. Retail |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Additional Company | MCDONALD'S NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| Ben Pegler | DDB Group New Zealand | Creative Director |
| Rory McKechnie | DDB Group New Zealand | Creative Director |
| Zac Lancaster | DDB Group New Zealand | Senior Art Director |
| Matt Devine | Revolver/Will O'Rourke | Director |
| Crichton Bone | Revolver/Will O'Rourke | Director of Photography |
| Alex Kember | Revolver/Will O'Rourke | Producer |
| Claire Colohan | DDB Group New Zealand | Senior Producer |
| Judy Thompson | DDB Group New Zealand | Executive Agency Producer |
| Karla Fisher | DDB Group New Zealand | Lead Business Partner |
| Lauren Taylor | DDB Group New Zealand | Senior Business Director |
| Shane Taipari | Franklin Road | Sound Mix |
| Jonathan Mihaljevich | Franklin Road | Music Licensing |
| Tim Mauger | The Editors | Editor |
In this spot we see how the complications of modern life have led to disconnection amongst a family. This is remedied when the grandfather gets the kids out of the house and away from technology, where they reconnect over the simpler things in life, and the classic Big Mac.