Title | VEGEMITE, TASTES LIKE AUSTRALIA |
Brand | BEGA |
Product / Service | VEGEMITE |
Category | A01. Food & Drink |
Entrant | THINKERBELL Melbourne, AUSTRALIA |
Idea Creation | THINKERBELL Melbourne, AUSTRALIA |
Production | THINKERBELL Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Couzens | Thinkerbell | Chief Creative Tinker |
Jim Ingram | Thinkerbell | Chief Creative Tinker |
Margie Reid | Thinkerbell | Managing Director |
Adam Ferrier | Thinkerbell | Chief Thinker |
Nikia Shepherd | Thinkerbell | Lead Thinker |
Natalie Taylor | Thinkerbell | Production Tinker |
Andre Pinheiro | Thinkerbell | Creative Tinker |
Terry Mann | Thinkerbell | Creative Tinker |
Ben Hill | Bega | Marketing Innovation and Corporate Affairs Director |
Matt Gray | Bega | Marketing Manager - Vegemite |
Keri Towsey | Bega | Brand Manager - Vegemite |
Clint McIntyre | Honest Fox | Website development |
Dillon Bailey | Honest Fox | Website development |
Linda Bennett | Honest Fox | Website development |
We wanted to make it clear that taste is a cultural construction, and that Australian's have created the taste of Vegemite - or more specifically Vegemite tastes like Australia. Just like Vegemite itself, Australia is made up of weird and wonderful things, and all of these things come together to form the taste of Vegemite. The film is made up of great and not so great parts of Australian culture. The highs like winning a gold medal after everyone else falls over, to the lows such as our prime-minister eating a raw onion with the skin on to the joyful, such as our yes for gay marriage vote. It's all in there, the taste of Australia in every little jar of Vegemite.