VEGEMITE, TASTES LIKE AUSTRALIA

TitleVEGEMITE, TASTES LIKE AUSTRALIA
BrandBEGA
Product / ServiceVEGEMITE
CategoryA01. Food & Drink
EntrantTHINKERBELL Melbourne, AUSTRALIA
Idea Creation THINKERBELL Melbourne, AUSTRALIA
Production THINKERBELL Melbourne, AUSTRALIA

Credits

Name Company Position
Ben Couzens Thinkerbell Chief Creative Tinker
Jim Ingram Thinkerbell Chief Creative Tinker
Margie Reid Thinkerbell Managing Director
Adam Ferrier Thinkerbell Chief Thinker
Nikia Shepherd Thinkerbell Lead Thinker
Natalie Taylor Thinkerbell Production Tinker
Andre Pinheiro Thinkerbell Creative Tinker
Terry Mann Thinkerbell Creative Tinker
Ben Hill Bega Marketing Innovation and Corporate Affairs Director
Matt Gray Bega Marketing Manager - Vegemite
Keri Towsey Bega Brand Manager - Vegemite
Clint McIntyre Honest Fox Website development
Dillon Bailey Honest Fox Website development
Linda Bennett Honest Fox Website development

Brief Explanation

We wanted to make it clear that taste is a cultural construction, and that Australian's have created the taste of Vegemite - or more specifically Vegemite tastes like Australia. Just like Vegemite itself, Australia is made up of weird and wonderful things, and all of these things come together to form the taste of Vegemite. The film is made up of great and not so great parts of Australian culture. The highs like winning a gold medal after everyone else falls over, to the lows such as our prime-minister eating a raw onion with the skin on to the joyful, such as our yes for gay marriage vote. It's all in there, the taste of Australia in every little jar of Vegemite.

Links

Website URL