BE WATER SAFE, NOT SORRY. POOL

TitleBE WATER SAFE, NOT SORRY. POOL
BrandNEW SOUTH WALES GOVERNMENT
Product / ServiceWATER SAFETY
CategoryB13. Not-for-profit / Charity / Government
EntrantLOUD Sydney, AUSTRALIA
Idea Creation LOUD Sydney, AUSTRALIA

Credits

Name Company Position
Sam Toohey NSW Office of Emergency Management Director Emergency Management Policy and Coordination Department of Justice
Nathan Vincent NSW Department of Justice | Office of Emergency Management Principal Policy Analyst
Alex Power NSW Department of Justice | Office of Emergency Management Senior Communications And Engagement Adviser
Lorraine Jokovic LOUD CEO
Gerry Cyron LOUD Head of Planning & Innovation:
Wellison D'Assuncao LOUD Creative Director
Rosie Stone LOUD Copywriter
Kate Shearer LOUD Art Director
Steve Dubé LOUD Head of Production
Tom Hartney LOUD Head of Digital
Sarah Mould LOUD Social Media
Gemma Tugby LOUD Group Account Director
Laura Tenison LOUD Senior Account Manager
Clinton Bell FLIPP Producer
Jem Cresswell FLIPP Director & Photography
Cherith Crozier FLIPP Stylist

Brief Explanation

Pool: We open on a quintessential hot summer’s day. With our camera hovering on the waterline of a backyard swimming pool, the idyllic scenario lures the viewer into a false sense of security. One that has tragically cost the lives of so many children every summer. Water ripples run across the lens of our camera as we transition the viewer underwater, revealing a powerful reminder of how the most familiar scenarios can be the most dangerous. Now totally submerged, our once idyllic picture reveals a dark yet somber reality of summer, a cross with a floral wreath at the bottom of the pool. The super with our campaign line fades in: BE WATER SAFE, NOT SORRY. This is followed by an end frame with the New South Wales Government logo and partner logos.

Links

Video URL