| Title | MOTHER'S DAY SURPRISE |
| Brand | KELLOGG'S |
| Product / Service | KELLOGG'S |
| Category | B01. Food & Drink |
| Entrant | J. WALTER THOMPSON SINGAPORE, SINGAPORE |
| Idea Creation | J. WALTER THOMPSON SINGAPORE, SINGAPORE |
| Production | J. WALTER THOMPSON SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Farrokh Madon | JWT Singapore | Executive Creative Director |
| Liyu Min Zie | JWT Singapore | Creative Director |
| Aarti Nichlani | JWT Singapore | Creative Director |
| Vishant Tejwani | JWT Singapore | Senior Producer |
| Gaurav Lalwani | JWT Singapore | General Manager |
| Malati Afridi | JWT Singapore | Senior Planning Director |
| Heeru Kishnani | JWT Singapore | Business Director |
| Apeksha Joshi | JWT Singapore | Senior Account Manager |
| Gerri Hamill | JWT Singapore | Head of Broadcast |
| Anna Choi | JWT Singapore | Account Manager |
| Hasheer Aslam | JWT Singapore | Junior Art Director |
| Sally Chua | JWT Singapore | Account Executive |
| Kawin Dumrongsak | Bullet Production Co.,Ltd | Film Director |
| Wasana Srivisan | Bullet Production Co.,Ltd | Production House Producer |
| Carat Intraprasit | Bullet Production Co.,Ltd | Production House Producer |
| Thananath Songchaikul | B | Production House Executive Producer |
| Kritsadapol (Boat) Samonukul | Bullet Production Co.,Ltd | Director of Photography |
| Lester Olayer | OMG Editing House | Editor |
| Phong | The Post, Bangkok | Online Artist |
| Tom | The Post, Bangkok | Grading Artist |
Kids are asked questions to see how well they know their mums. They can't tell what mum eats in the morning as mum is always rushing to get the kids out to school and never gets the time to eat herself. Kellogg's helps the children surprise their mums by giving them a surprise breakfast for Mother's Day. At the end of a nice breakfast each of the kids promises their mum that they would do something extra to get ready for school each morning so mum can have breakfast with them again.