BMW X3 FILM WONDER DAD

Short List
TitleBMW X3 FILM WONDER DAD
BrandBMW
Product / ServiceBMW X3
CategoryC02. Branded Content & Entertainment Film
EntrantWIEDEN+KENNEDY SHANGHAI, CHINA
Idea Creation WIEDEN+KENNEDY SHANGHAI, CHINA
Media Placement STARCOM Beijing, CHINA

Credits

Name Company Position
Ian Toombs \ Vivian Yong Wieden+Kennedy Shanghai Executive Creative Director
Vivian Yong Wieden+Kennedy Shanghai Executive Creative Director
Okan Usta Wieden+Kennedy Shanghai Creative Director
Hesky Lu Wieden+Kennedy Shanghai Creative Director
Josh King Wieden+Kennedy Shanghai Creative
Aier Xu Wieden+Kennedy Shanghai Junior Copywriter
Sanne Drogtrop Wieden+Kennedy Shanghai Head of Integrated Productions
Bernice Wong Wieden+Kennedy Shanghai Production Manager
Xiong Xiong Wieden+Kennedy Shanghai Digital Producer
Fang Yuan Wieden+Kennedy Shanghai Producer
Rhys Turner Wieden+Kennedy Shanghai Senior Web Developer
Helen Yu Wieden+Kennedy Shanghai Designer
Justin Phang Wieden+Kennedy Shanghai Art Director
Alex Zhang Wieden+Kennedy Shanghai Copywriter
David Lin Wieden+Kennedy Shanghai Senior Planner
Elaine Huang Wieden+Kennedy Shanghai Planner
Peter Shao Wieden+Kennedy Shanghai Planner
Jason Wang Wieden+Kennedy Shanghai Account Director
Mandy Lin Wieden+Kennedy Shanghai Account Manager
Laura Yu Wieden+Kennedy Shanghai Account Executive
Nicole Bee Wieden+Kennedy Shanghai Head of Project Manager
Olivia Yuan Wieden+Kennedy Shanghai Project Manager
Jessica Deng Wieden+Kennedy Shanghai Business Affairs
Fish Ho Wieden+Kennedy Shanghai Head of Design
Fan He Wieden+Kennedy Shanghai Designer
Jessica Sinn Wieden+Kennedy Shanghai New Business Director
Martin Werner The Loft Films Director
Daniel Voldheim The Loft Films Director of Photography
Lem Geok Choo The Loft Films Executive Producer
Magne Lynger The Loft Films Executive Producer

Brief Explanation

As sporty as BMW cars are, the brand also wants to appeal to parents who need more than just “driving pleasure”. So for the launch of new X3, we made a short film that targets those young parents and announced it on Father’s Day. The film tells the story of a man – whose son lovingly watches him deal with the pressures of being a reliable father and a successful businessman. However, because the son does not fully understand the complexity of his father’s life – he imagines a fantastical world where in order to spend time with him, his father must fight off fantastical villains such as a Dark Queen, a gang of Kung Fu fighters, hostile kidnappers, and ultimately escapes them all in a near death car chase with the help of the BMW X3.