LOWRIDER LIVING ROOM

TitleLOWRIDER LIVING ROOM
BrandSPOTIFY JAPAN
Product / ServiceSPOTIFY
CategoryA09. Media / Entertainment
EntrantWIEDEN+KENNEDY TOKYO, JAPAN
Idea Creation WIEDEN+KENNEDY TOKYO, JAPAN
Production TOKYO Tokyo, JAPAN

Credits

Name Company Position
Mike Farr Wieden+Kennedy Tokyo Executive Creative Director
Tota Hasegawa Wieden+Kennedy Tokyo Executive Creative Director
Charlie Gschwend Wieden+Kennedy Tokyo Creative Director
Kazuhi Yoshikawa Wieden+Kennedy Tokyo Art Director
Asami Yamashita Wieden+Kennedy Tokyo Copywriter
Kosuke Sasaki Wieden+Kennedy Tokyo Agency Producer
Takemi Sakairi Wieden+Kennedy Tokyo Account Director
Ai Kawasaki Wieden+Kennedy Tokyo Account Supervisor
Kaede Ose Wieden+Kennedy Tokyo Assistant Account Executive
Hidemi Takeuchi Wieden+Kennedy Tokyo Strategic Planner
Justin Lam Wieden+Kennedy Tokyo Comms Planner
Keisuke Koumae Wieden+Kennedy Tokyo Designer
Joaquin Zuluaga Wieden+Kennedy Tokyo Digital Production Assistant
Yoko Onodera Wieden+Kennedy Tokyo Production Manager
Yu Kawakami Freelance Director
Masayoshi Takayanagi TOKYO Producer
Leo Otake TOKYO Production Manager
Anju Yoshida TOKYO Production Manager
Fumina Yoshimura TOKYO Production Manager
Masanori Ikeda Freelance Photographer
Shigeki Akiyama Freelance DOP
Akira Otsubo Freelance Gaffer
Hideki Makishima Freelance Production Design/Props
Yuka Fujita Freelance Stylist
Koji Kasai Freelance Hair & Makeup
Mari Kamagata Freelance Casting Director
Tsuyoshi Ota Freelance Editor
Tomohiro Endo Freelance Online Artist
Masahito Mizukami Freelance Colorist
Hiroki Okumura Freelance Sound Designer/Mixer

Brief Explanation

A young man sits with his extended family around a traditional Japanese table in his parent’s home during the New Year’s holiday. He is bored so he plays a hip-hop track using Spotify, Bluetooth and his parent’s stereo. As the beat kicks in, the traditional table begins to bounce like a lowrider car. His family doesn’t seem to notice as the table jumps and shimmies. Everything in the room starts to synchronize with the hip-hop beat. The bowl of tangerines slides back and forth. The tea pot rhythmically shoots out puffs of steam. Even the family dog nods his head to the beat. However, no one notices but the young man. The color was inspired by the seasonal food they are eating—tangerines. And was intended to be both accurate to a middle-income families’ traditional home in the country. As well as stylized to give it a fresh modern feel.