| Title | HAPPY TAKE OFF |
| Brand | THAI SMILE AIRWAYS |
| Product / Service | SMILE FOR LIFE |
| Category | A07. Travel |
| Entrant | DREAM RIDERS BANGKOK, THAILAND |
| Idea Creation | DREAM RIDERS BANGKOK, THAILAND |
| Production | DREAM RIDERS BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| SANPATHIT TAVIJAROEN | DREAM RIDERS BANGKOK | FILM DIRECTOR |
| CHUTIMON CHANMUAN | Dream Riders Bangkok | Executive Producer |
| CHAIWAT PREECHATHEERASART | Dream Riders Bangkok | Producer |
THE GREATEST SMILE IS TO GIVE SOMEONE A SMILE FOR LIFE.
THE STORY WAS ABOUT CREATING THREE PARALLEL LIVES AMONG A THAI RED CROSS OFFICER WHO WANTED TO REACH TO A RECEIVER AS FAST AS HE CAN BECAUSE OF TIME IS LIMITED AND A THAI SMILE FLIGHT THAT WAS ABOUT TO RUSH OFF IN A 3 MINUTES FILM.
THE FILM HAS BEEN VERY POPULAR IN ALL BROADCASTED CHANNELS, AND REACHED 8 MILLION VIEWS ALONE IN THAI SMILE FACEBOOK CHANNEL, 2 MILLION VIEWS IN THEIR YOUTUBE CHANNEL, ANOTHER 2 MILLION VIEWS IN THAI RED CROSS WEBSITE, RAISED 35% OF NEW ORGAN DONORS SINCE IT WAS LAUNCHED.
ORGAN DONATION HAS NEVER BEEN AN POPULAR ACT AMONG THAIS. THE FILM IS TO HELP INFORM URGENCY ABOUT NEEDS FROM RECEIVERS TO HELP RECRUIT NEW ORGAN DONATORS, ALSO TO PROMOTE A THAI SMILE AIRWAYS NEW MISSION TOGETHER WITH THAI RED CROSS SOCIETY TO TRANSPORT ORGANS FROM DONORS TO PATIENTS THROUGHOUT ALL DOMESTIC ROUTES FOR FREE OF CHARGE.
STRATEGY WAS TO HEART MELT ALL THAIS WITH AN EMOTIONAL STORY TO BE BROADCASTED IN ALL THAI SMILE CHANELS.