Title | FASTRACK - #SHUTTHEFAKEUP |
Brand | FASTRACK |
Product / Service | FASTRACK WATCHES, BAGS, SUNGLASSES, WALLETS, BELTS. |
Category | A04. Consumer Durables |
Entrant | HAPPY mcgarrybowen Bangalore, INDIA |
Idea Creation | HAPPY mcgarrybowen Bangalore, INDIA |
Name | Company | Position |
---|---|---|
Kartik Iyer, Samarjit Choudhry, Ameya Lokhande, Siddharth Sharma, Pranav Karnad | Happy mcgarrybowen | CEO, COO, Associate Vice President, Account Director, Associate Creative Director |
The film tells the story of a young couple engaging in modern-day courtship. A voiceover narrates this courtship as 'The story of your life', involving mandatory swipe-rights as the first attempts at romance. Edited and narrated at a breakneck pace, this is the archetypal 'Boy meets Girl' with a voiceover that strings together a volley of social media terms as euphemisms to present a picture of relentless pursuit. The couple tirelessly woo each other as the pace of the story hits a frantic high only to stop in its tracks at the end of a failed online romance. After a short pause, the story wastes no time in clicking its heels to go right back to the start and re-tell the story with a different ending. This time, it's narrated with languid warmth and capped off with a starkly different but refreshingly honest payoff.