FASTRACK - #SHUTTHEFAKEUP

TitleFASTRACK - #SHUTTHEFAKEUP
BrandFASTRACK
Product / ServiceFASTRACK WATCHES, BAGS, SUNGLASSES, WALLETS, BELTS.
CategoryA04. Consumer Durables
EntrantHAPPY mcgarrybowen Bangalore, INDIA
Idea Creation HAPPY mcgarrybowen Bangalore, INDIA

Credits

Name Company Position
Kartik Iyer, Samarjit Choudhry, Ameya Lokhande, Siddharth Sharma, Pranav Karnad Happy mcgarrybowen CEO, COO, Associate Vice President, Account Director, Associate Creative Director

Brief Explanation

The film tells the story of a young couple engaging in modern-day courtship. A voiceover narrates this courtship as 'The story of your life', involving mandatory swipe-rights as the first attempts at romance. Edited and narrated at a breakneck pace, this is the archetypal 'Boy meets Girl' with a voiceover that strings together a volley of social media terms as euphemisms to present a picture of relentless pursuit. The couple tirelessly woo each other as the pace of the story hits a frantic high only to stop in its tracks at the end of a failed online romance. After a short pause, the story wastes no time in clicking its heels to go right back to the start and re-tell the story with a different ending. This time, it's narrated with languid warmth and capped off with a starkly different but refreshingly honest payoff.