Title | THE TABLE – BRIDGING THE GAP |
Brand | CARREFOUR TAIWAN |
Product / Service | THE GHOST FESTIVAL PROMOTION CAMPAIGN |
Category | B06. Retail |
Entrant | SPRING TREES TECHNOLOGY Taipei, CHINESE TAIPEI |
Idea Creation | SPRING TREES TECHNOLOGY Taipei, CHINESE TAIPEI |
Media Placement | SPRING TREES TECHNOLOGY Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Max Lin | Spring Trees Technology | creative director |
River Peng | Spring Trees Technology | Creative director |
Ian su | Spring Trees Technology | creative director |
Mic Lin | Spring Trees Technology | Senior Copywriter |
Anita Feng | Spring Trees Technology | Senior Copywriter |
Martian Huang | Spring Trees Technology | Copywriter |
LiLing Chou | Spring Trees Technology | Art director |
Alfie Chou | Spring Trees Technology | Art |
Jamie Tung | Spring Trees Technology | Art |
Sherry Chen | Spring Trees Technology | Account/Client Service |
Kiki Lin | Spring Trees Technology | Project manager |
Xians Su | Spring Trees Technology | Project manager |
Debbie Huang | Spring Trees Technology | Project manager |
Wally Liu | Spring Trees Technology | Project manager |
Alice Liao | Spring Trees Technology | Media planner |
George Cheng | Spring Trees Technology | CEO |
The "sacrifices" can be cool! Tattoo artist use his profession to provide tattoos for the offerings, pork shank, and convey their sincerity to “Purdue” with creativity. Ghost festival is about respect and religion. To pass down the culture and to connect two generations, the tattoo artist expressing the ideas of "More creativity, more sincerity" by presenting two different generations of tables.