THE TABLE – BRIDGING THE GAP

TitleTHE TABLE – BRIDGING THE GAP
BrandCARREFOUR TAIWAN
Product / ServiceTHE GHOST FESTIVAL PROMOTION CAMPAIGN
CategoryB06. Retail
EntrantSPRING TREES TECHNOLOGY Taipei, CHINESE TAIPEI
Idea Creation SPRING TREES TECHNOLOGY Taipei, CHINESE TAIPEI
Media Placement SPRING TREES TECHNOLOGY Taipei, CHINESE TAIPEI

Credits

Name Company Position
Max Lin Spring Trees Technology creative director
River Peng Spring Trees Technology Creative director
Ian su Spring Trees Technology creative director
Mic Lin Spring Trees Technology Senior Copywriter
Anita Feng Spring Trees Technology Senior Copywriter
Martian Huang Spring Trees Technology Copywriter
LiLing Chou Spring Trees Technology Art director
Alfie Chou Spring Trees Technology Art
Jamie Tung Spring Trees Technology Art
Sherry Chen Spring Trees Technology Account/Client Service
Kiki Lin Spring Trees Technology Project manager
Xians Su Spring Trees Technology Project manager
Debbie Huang Spring Trees Technology Project manager
Wally Liu Spring Trees Technology Project manager
Alice Liao Spring Trees Technology Media planner
George Cheng Spring Trees Technology CEO

Brief Explanation

The "sacrifices" can be cool! Tattoo artist use his profession to provide tattoos for the offerings, pork shank, and convey their sincerity to “Purdue” with creativity. Ghost festival is about respect and religion. To pass down the culture and to connect two generations, the tattoo artist expressing the ideas of "More creativity, more sincerity" by presenting two different generations of tables.

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