| Title | DAUGHTER-IN-LAW’S INSTANT CHARM: BATTLE OF THE QUEENS |
| Brand | KIMBERLY-CLARK TAIWAN |
| Product / Service | VIVA PAPER TOWELS |
| Category | C01. Viral Film |
| Entrant | J. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI |
| Idea Creation | J. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| I-Fei Chang | J. Walter Thompson Taipei | Chief Creative Officer |
| Lulu Lu | J. Walter Thompson Taipei | Group Creative Director |
| Frank Chen | J. Walter Thompson Taipei | Associate Creative Director |
| Ria Chien | J. Walter Thompson Taipei | Copywriter |
| ChihWei Wu | J. Walter Thompson Taipei | Senior Art Director |
| Eric Liu | J. Walter Thompson Taipei | Business Director |
| Avoda Chen | J. Walter Thompson Taipei | ssociate Account Director |
| Jou Jou Liao | J. Walter Thompson Taipei | Account Manager |
| Joe Chiang | J. Walter Thompson Taipei | Account Executive |
| Jasmine Chang | J. Walter Thompson Taipei | Account Executive |
| Diane Dai | J. Walter Thompson Taipei | Account Executive |
| Max Leu | J. Walter Thompson Taipei | Producer |
| Ronny Hsu | Spring Films Taipei | Film Director |
Kleenex VIVA paper towel invited the most powerful pair of in-laws – the Queen Mother and the Queen, adapting a popular Chinese palace-themed drama to demonstrate the product’s durability and high water and oil absorbency. We create three humorous plots to resolve crisis situations at the New Year’s Eve dinner to show that Kleenex VIVA paper towel is the Instant solution to in-law issues with its Instant absorption.