GESTURES 30S

TitleGESTURES 30S
BrandPHILIPPINE SAVINGS BANK (PSBANK)
Product / ServicePSBANK CUSTOMER EXPERIENCE PRODUCTS
CategoryA11. Consumer Services
EntrantSEVEN AD Taguig, THE PHILIPPINES
Idea Creation SEVEN AD Taguig, THE PHILIPPINES
Media Placement STARCOM Makati City, THE PHILIPPINES

Credits

Name Company Position
Teeny Gonzales Seven AD Chief Executive Officer and Chief Creative Officer
Tey San Diego Seven AD Chief Operations Officer
Russell Molina Seven AD Executive Creative Director
Rina dela Calzada Seven AD Creative Director
Angel Ramos Seven AD Art Director
Shai Avecilla-Riofrio Seven AD Business Unit Director
Joana Callanta Seven AD Associate Business Unit Director
Edwin de Leon Seven AD Account Manager

Brief Explanation

To effectively communicate the message of simplicity behind the bank’s innovative customer service solutions, we demonstrated in the film what they’re not --- high-tech, complicated and unreliable. Hence, we featured two people using a sophisticated messenger app with a motion sensor feature to send messages. We then segue to the product freight to promote the brand’s techie banking solutions that are conveniently accessible, simple to use and dependable. The film was executed with the bank’s brand of humor that’s witty and entertaining. An execution that sets the bank apart from competition --- having an “unbanklike” yet refreshingly real image of keeping things simple.

Links

Social Media URL