MIDNIGHT DRIVE

TitleMIDNIGHT DRIVE
BrandGM KOREA, CHEVROLET
Product / ServiceMALIBU
CategoryA05. Automotive
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement CARAT Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production LOVE AND MONEY Seoul, SOUTH KOREA

Credits

Name Company Position
Jonghyun Kim Cheil Worldwide Senior Vice President(Head of Business)
Calvin Ra Cheil Worldwide Vice President(Business Division Leader)
Kate Oh Cheil Worldwide Vice President(Creative Division Leader)
Jaehyuk Jang Cheil Worldwide Creative Director
Changyun Baek Cheil Worldwide Senior Art Director
Sunyoung Cho Cheil Worldwide Senior Art Director
Anna Oh Cheil Worldwide Art Director
Eugene Park Cheil Worldwide Senior Copywriter
Jungwook Kim Cheil Worldwide Copywriter
Young Choi Cheil Worldwide Copywriter
Joohwan Kim Cheil Worldwide Account Director
Hyitai Kim Cheil Worldwide Senior Account Manager
EJ Lee Cheil Worldwide Senior Account Manager
Sungchul Park Cheil Worldwide Account Manager
Youngjin Oh Cheil Worldwide Agency Producer
Hanki Goh Love and money Director

Brief Explanation

A man walking out of a house in the middle of the night. He gets in the Malibu and drives to somewhere. A man stops at somewhere and a mysterious man gives a shabby brown paper bag to him. The two men exchange suspicious glances with a secret look. He comes back home and opens the front door of his house. In the house, his pregnant wife is sitting on the cozy couch expectantly with a big smile. The secret in the brown paper bag turns out to be a pack of dumpling. A man happily looks at his wife enjoying the dumpling. The message here is “If a person drives to make someone he/she loves happy, it would be the best driving in his/her life.” Throughout this story, we see how Malibu enables one to confidently enjoy the driving excitement, learn the true meaning of the best driving experience.