Title | MIDNIGHT DRIVE |
Brand | GM KOREA, CHEVROLET |
Product / Service | MALIBU |
Category | A05. Automotive |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CARAT Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production | LOVE AND MONEY Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jonghyun Kim | Cheil Worldwide | Senior Vice President(Head of Business) |
Calvin Ra | Cheil Worldwide | Vice President(Business Division Leader) |
Kate Oh | Cheil Worldwide | Vice President(Creative Division Leader) |
Jaehyuk Jang | Cheil Worldwide | Creative Director |
Changyun Baek | Cheil Worldwide | Senior Art Director |
Sunyoung Cho | Cheil Worldwide | Senior Art Director |
Anna Oh | Cheil Worldwide | Art Director |
Eugene Park | Cheil Worldwide | Senior Copywriter |
Jungwook Kim | Cheil Worldwide | Copywriter |
Young Choi | Cheil Worldwide | Copywriter |
Joohwan Kim | Cheil Worldwide | Account Director |
Hyitai Kim | Cheil Worldwide | Senior Account Manager |
EJ Lee | Cheil Worldwide | Senior Account Manager |
Sungchul Park | Cheil Worldwide | Account Manager |
Youngjin Oh | Cheil Worldwide | Agency Producer |
Hanki Goh | Love and money | Director |
A man walking out of a house in the middle of the night. He gets in the Malibu and drives to somewhere. A man stops at somewhere and a mysterious man gives a shabby brown paper bag to him. The two men exchange suspicious glances with a secret look. He comes back home and opens the front door of his house. In the house, his pregnant wife is sitting on the cozy couch expectantly with a big smile. The secret in the brown paper bag turns out to be a pack of dumpling. A man happily looks at his wife enjoying the dumpling. The message here is “If a person drives to make someone he/she loves happy, it would be the best driving in his/her life.” Throughout this story, we see how Malibu enables one to confidently enjoy the driving excitement, learn the true meaning of the best driving experience.