| Title | MIDNIGHT DRIVE |
| Brand | GM KOREA, CHEVROLET |
| Product / Service | MALIBU |
| Category | A05. Automotive |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | CARAT Seoul, SOUTH KOREA |
| PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production | LOVE AND MONEY Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jonghyun Kim | Cheil Worldwide | Senior Vice President(Head of Business) |
| Calvin Ra | Cheil Worldwide | Vice President(Business Division Leader) |
| Kate Oh | Cheil Worldwide | Vice President(Creative Division Leader) |
| Jaehyuk Jang | Cheil Worldwide | Creative Director |
| Changyun Baek | Cheil Worldwide | Senior Art Director |
| Sunyoung Cho | Cheil Worldwide | Senior Art Director |
| Anna Oh | Cheil Worldwide | Art Director |
| Eugene Park | Cheil Worldwide | Senior Copywriter |
| Jungwook Kim | Cheil Worldwide | Copywriter |
| Young Choi | Cheil Worldwide | Copywriter |
| Joohwan Kim | Cheil Worldwide | Account Director |
| Hyitai Kim | Cheil Worldwide | Senior Account Manager |
| EJ Lee | Cheil Worldwide | Senior Account Manager |
| Sungchul Park | Cheil Worldwide | Account Manager |
| Youngjin Oh | Cheil Worldwide | Agency Producer |
| Hanki Goh | Love and money | Director |
A man walking out of a house in the middle of the night. He gets in the Malibu and drives to somewhere. A man stops at somewhere and a mysterious man gives a shabby brown paper bag to him. The two men exchange suspicious glances with a secret look. He comes back home and opens the front door of his house. In the house, his pregnant wife is sitting on the cozy couch expectantly with a big smile. The secret in the brown paper bag turns out to be a pack of dumpling. A man happily looks at his wife enjoying the dumpling. The message here is “If a person drives to make someone he/she loves happy, it would be the best driving in his/her life.” Throughout this story, we see how Malibu enables one to confidently enjoy the driving excitement, learn the true meaning of the best driving experience.