Brief Explanation

Film began with pillars of lights suggesting the shape of the S-pen. The S-pen then drew lines to reveal the stage and marked the appearance and disappearance of the main copy. The moving image of the S-pen constantly interacted with other contents. Through lighting effects and the 3-sided screen, 2 dimensional contents were transformed into 3 dimensional visuals. At unveiling moment of the product, ray of lights created an illusion of the ground screen opening up and from that ground, the Galaxy Note8 floated up onto the screens like a hologram. The lights drew brackets suggesting the product outline and then transformed it into the product which glided across the 3 screens. At times, a row of S-pens danced to the rhythm of the music along with the dancing promoters. Altogether, the film expanded 2D images into 3D visuals, which presented people with an immersive experience.