PAANI SE PANGA MAT LO

TitlePAANI SE PANGA MAT LO
BrandHAVELLS
Product / ServiceWATER PURIFIERS
CategoryA04. Consumer Durables
EntrantBBH INDIA Delhi, INDIA
Idea Creation BBH INDIA Delhi, INDIA

Credits

Name Company Position
Vasudha Misra BBH India (Delhi) Executive Creative Director
Russell Barrett BBH India Chief Creative Officer
Rodrigues Robert BBH India (Delhi) Creative Partner

Brief Explanation

Giving water is considered one of the most pious acts in our culture - one that is usually accepted with gratefulness. The film shows how this wonderful gesture would be received if people found out that the water was acidic. The first part of the film is a goody-good film that illustrates this pious act while the latter half is a twist that not only surprises people but breaks their apathy with respect to regular RO water purifiers.

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