EXPERIMENT FOR THE SMART

Short List
TitleEXPERIMENT FOR THE SMART
BrandTENCENT
Product / ServiceTENCENT
CategoryB12. Corporate Social Responsibility (CSR) / Corporate Image
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Idea Creation 2 ZHENG&CO. Guangzhou, CHINA
Media Placement TENCENT Shenzhen, CHINA
PR TENCENT Shenzhen, CHINA
Production FEATURE WORKS Shanghai, CHINA
Production 2 MAGIC PAINT ADVERTISING Guangzhou, CHINA

Credits

Name Company Position
Thomas chen Tencent General Manager
Vincent Li tencent General Manager
Cicy Li tencent General manager
Vincent Lin Tencent General Manager
Freda xu Tencent General Manager
Akae Wang tencent Excutive creative director
Yolanda Zheng ZHENG&Co. Creative Partner
Zita Zou tencent copywriter
Ivy Huang tencent Art Director
Ahjan Huang Tencent Producer
Dong Xie Tencent Art Director
Yujie Xiao Tencent Senior Brand Manager
Sivan Cai tencent Senior Brand Manager
Justin Lu Tencent Senior Brand Manager
Jasmine Zhu ZHENG&Co. Art Director

Brief Explanation

We invited 20 smart individuals to participate which they all received the same scam message; no one fell for the fraud. But others lost a great deal of money. The victims were mocked by the smart for their ignorance and greed. The smarts were unaware that the victims were on the scene. One victim is the mother of one of the smart. The victim remains silent, afraid to be discovered by her family. More victims showed up from behind the scene, they were ALL family members of these smart ones. The truth is this 64% who remained silent was in fear of mockery not only from the public but also their family.

Links

Video URL