MY PERSONAL BEST

Short List
TitleMY PERSONAL BEST
ClientNOMURA HOLDINGS, INC.
Product/ServiceTOKYO 2020 OLYMPIC AND PARALYMPIC GAMES GOLD SECURITIES PARTNER
CategoryB12. Corporate Social Responsibility (CSR) / Corporate Image
EntrantENJIN Tokyo, JAPAN
Idea Creation ENJIN Tokyo, JAPAN
Production TAIYO KIKAKU Tokyo, JAPAN

Brief Explanation

In sports, winning and losing are important, but striving to better oneself by pursuing a goal is just as important. This movie presents a group of male and female athletes, children and adults, including physically challenged individuals, taking on a sports challenge with the spirit of an athlete. Each participant trains for a month to beat his or her own personal record. Then a swim meet is held with a special rule — the participant with the slowest record starts first and others follow in ascending order. If all achieve their personal best, they finish at nearly the same time. The person who most significantly surpasses his or her personal best reaches the finish line first. It shows that everyone can improve themselves through effort. As for the winning award, it won Branded Content Lotus for ADFEST 2018, Finalist for Clio Sports and New York Festival.

Credits

Name Company Position
Shiro Nomura ENJIN TOKYO CREATIVE DIRECTOR
Mitsuhito Sato ENJIN TOKYO COPY WRITER
Motohiro Kasahara ENJIN TOKYO ACCOUNT DIRECTOR+PRODUCER
Hiroki Ono CluB-A DIRECTOR
Shuhei Hosokawa TAIYO KIKAKU CO ltd. MOVIE PRODUCER
Rino Tanaka TAIYO KIKAKU CO ltd. PRODUCTION MANAGER
Rina Kikuchi TAIYO KIKAKU CO ltd. PRODUCTION MANAGER
Akari Kubota TAIYO KIKAKU CO ltd. PRODUCTION MANAGER
Naoto Suzuki TAIYO KIKAKU CO ltd. PRODUCTION MANAGER
Tomohito Tanaka TRAVOLTA CINEMATOGRAPHER
Toshi Hisanaga SPORTS MAGIC CASTING
Koei Ishizaki FREELANCE ONLINE EDITER
Masahiro Hasegawa FREELANCE COLORLIST
Erik Reiff audioforce SOUND PRODUCER
Arjuna Kohlstock audioforce COMPOSER
Yoichi Takahashi STUD OFFLINE EDITOR
Muneaki Shibuya Mcray MIXER
Ashita Iju AUR Inc. PR PLANNER
Kazushige Takebayashi SHA inc. ART DIRECTOR
Natsuki Isa SHA inc. DESIGNER
Links
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