FOODIES ANONYMOUS

TitleFOODIES ANONYMOUS
BrandPIZZA HUT
Product / ServicePIZZA
CategoryA01. Food & Drink
EntrantOGILVY SINGAPORE, SINGAPORE
Idea Creation OGILVY SINGAPORE, SINGAPORE
Production HOGARTH WORLDWIDE Singapore, SINGAPORE

Credits

Name Company Position
Eugene Cheong Ogilvy & Mather Singapore Chief Creative Officer
Francis Wee Ogilvy & Mather Singapore Executive Creative Director
Shawnn Lai Ogilvy & Mather Singapore Creative Director
Pedro Pedreira Ogilvy & Mather Singapore Associate Creative Director
Benjamin Tan Ogilvy & Mather Singapore Art Director
Siti Khalid Ogilvy & Mather Singapore Copywriter
Cilla Peitzch Ogilvy & Mather Singapore Account Director
Mamp Grewal Ogilvy & Mather Singapore Senior Planner
Ashley Macabalo Ogilvy & Mather Singapore Account Manager
Sharon Leong Hogarth Singapore Senior TV Producer
Plastico Poster Films Director
Adrian Tan Freelancer Director of Photography
Terence Tay Hogarth Singapore Production Manager
Brandon Tay Hogarth Singapore Producer
Marin Villarreal Hogarth Singapore Post Producer
Timothy Lee Hogarth Singapore Offline Editor
Jonas Ang Hogarth Singapore Online Editor
Royston Van Huizen Hogarth Singapore Colourist
Daniel Ngo Hogarth Singapore Audio Engineer
Anders Ong Hogarth Singapore Audio Producer
Waiqi Tang Hogarth Singapore Motion Graphic Artist

Brief Explanation

The film shows a group meeting, like the Alcoholic Anonymous. The difference is that the character’s addictions relate to food: in one way or another, they are always complicating it. The host starts the meeting and we see the guy who is addicted to pretentious food, represented by the foam. We cut to another guy whose addiction is novelty food. Then, we see two girls: one of them can’t enjoy her meal without posting a picture on Instagram first, and the other has a serious condition: when she gets a loyalty card, she has to fill it up, even if she doesn’t like the place. The last character’s addiction is to alter the menu, whatever she is eating. The cure for this addiction? Glorious pizza in all its simplicity.