DINE® CREAMY TREATS | GET MORE FACE-TO-FACE TIME

TitleDINE® CREAMY TREATS | GET MORE FACE-TO-FACE TIME
BrandMARS NZ
Product / ServiceDINE® CREAMY TREATS
CategoryB02. Other FMCG
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND
PR IMPACT PR Auckland, NEW ZEALAND
Production ROBBER'S DOG Auckland, NEW ZEALAND

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Levi Slavin Colenso BBDO Chief Creative Officer
Dan Wright Colenso BBDO Executive Creative Director
Freddie Coltart Colenso BBDO Art Director
Matt Williams Colenso BBDO Copywriter
Emily Osborne Colenso BBDO Intermediate Creative
Shannon Doidge Colenso BBDO Junior Creative
Ahmad Salim Colenso BBDO Group Business Director
Nico Ainsworth Colenso BBDO Business Director
Abbi Barker Colenso BBDO Business Director
Ashlee Harris Colenso BBDO Integrated Producer
Ruby Soole Colenso BBDO Account Manager
Jen Storey Colenso BBDO Executive TV Producer
David Arcus Colenso BBDO Creative Technologist
Tim Freeman Colenso BBDO Digital Producer
Amy Pollok Colenso BBDO Planner
Sarah Barrett Colenso BBDO Social Planner
Jess Blake Colenso BBDO Social Planner
Oliver Downs MARS NZ Marketing Director
Cormac van den Hoofdakker MARS NZ Marketing Manager - Pet
Tatyana Dickson MARS NZ Brand Manager - Cat
Will Thorrat Colenso BBDO Digital Producer
Mat Baker MatBaker Photographer
Karl Baker MatBaker Retoucher
Reks Kok Colenso BBDO Retoucher
Anna Stuart Robbers Dog Production Company Producer
Adam Stevens Robbers Dog Director
Ginny Loane Robbers Dog DOP
Luke Haigh Robbers Dog Editor

Brief Explanation

This 60-second film is a love story about a man and his cat. The story follows a man whose world begins to fall apart when he realises he's never seen his beloved cat's face. A glimmer of hope arrives in the pet food aisle, when the man picks up a pack of Dine Creamy Treats. The key to a heart-warming moment and some much-needed face-to-face time between the man and his cat. The film launched online and was supported by 30" & 15" TV spots and 6" YouTube bumpers.

Links

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