Title | DINE® CREAMY TREATS | GET MORE FACE-TO-FACE TIME |
Brand | MARS NZ |
Product / Service | DINE® CREAMY TREATS |
Category | B02. Other FMCG |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND |
PR | IMPACT PR Auckland, NEW ZEALAND |
Production | ROBBER'S DOG Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Levi Slavin | Colenso BBDO | Chief Creative Officer |
Dan Wright | Colenso BBDO | Executive Creative Director |
Freddie Coltart | Colenso BBDO | Art Director |
Matt Williams | Colenso BBDO | Copywriter |
Emily Osborne | Colenso BBDO | Intermediate Creative |
Shannon Doidge | Colenso BBDO | Junior Creative |
Ahmad Salim | Colenso BBDO | Group Business Director |
Nico Ainsworth | Colenso BBDO | Business Director |
Abbi Barker | Colenso BBDO | Business Director |
Ashlee Harris | Colenso BBDO | Integrated Producer |
Ruby Soole | Colenso BBDO | Account Manager |
Jen Storey | Colenso BBDO | Executive TV Producer |
David Arcus | Colenso BBDO | Creative Technologist |
Tim Freeman | Colenso BBDO | Digital Producer |
Amy Pollok | Colenso BBDO | Planner |
Sarah Barrett | Colenso BBDO | Social Planner |
Jess Blake | Colenso BBDO | Social Planner |
Oliver Downs | MARS NZ | Marketing Director |
Cormac van den Hoofdakker | MARS NZ | Marketing Manager - Pet |
Tatyana Dickson | MARS NZ | Brand Manager - Cat |
Will Thorrat | Colenso BBDO | Digital Producer |
Mat Baker | MatBaker | Photographer |
Karl Baker | MatBaker | Retoucher |
Reks Kok | Colenso BBDO | Retoucher |
Anna Stuart | Robbers Dog | Production Company Producer |
Adam Stevens | Robbers Dog | Director |
Ginny Loane | Robbers Dog | DOP |
Luke Haigh | Robbers Dog | Editor |
This 60-second film is a love story about a man and his cat. The story follows a man whose world begins to fall apart when he realises he's never seen his beloved cat's face. A glimmer of hope arrives in the pet food aisle, when the man picks up a pack of Dine Creamy Treats. The key to a heart-warming moment and some much-needed face-to-face time between the man and his cat. The film launched online and was supported by 30" & 15" TV spots and 6" YouTube bumpers.