NIKE BELIEVE IN MORE : ZHOU DONGYU

TitleNIKE BELIEVE IN MORE : ZHOU DONGYU
BrandNIKE GREATER CHINA
Product / ServiceNIKE WOMEN
CategoryC05. 360° & VR Film
EntrantAKQA Shanghai, CHINA
Idea Creation AKQA Shanghai, CHINA
Production AKQA Shanghai, CHINA
Production 2 CEKAI INC. Tokyo, JAPAN
Production 3 ENGINE FILM Tokyo, JAPAN
Production 4 DIGITAL GARDEN Tokyo, JAPAN
Production 5 GREEN UNITED MUSIC Shanghai, CHINA

Credits

Name Company Position
Eric Cruz AKQA Executive Creative Director
Derek Lui AKQA Associate Creative Director
Joshua Lim AKQA Senior Art Director
Dominic Tang AKQA Sr Art DIrector
Ines Li AKQA Sr Writer
Achur Chen AKQA Shanghai Sr. Writer
Chen Chen AKQA Designer
Ethan Chiu AKQA Senior Developer
Stefan Hawes AKQA Client Partner
Xu Zi AKQA Senior Account Director
Kota Iguchi Cekai Director
Naoya Watanabe Cekai Executive Producer
Taro Mikami Cekai Producer
Thomas Faucheur Green United Music Executive Producer
Fabien Langard Green United Music Producer
Ronald Qiu Green United Music Producer

Brief Explanation

Nike redefined the meaning of female success – where success can be born from failure and self-belief – through a campaign made for the Chinese millennial generation. Believe In More is a 360º interactive biography, inviting you into actress Zhou Dongyu's journey. A film made for the small screen where audiences are not just viewers, but participants in her story. Across 4 chapters of immersive environments and spatial sound design, fans stepped into Zhou Dongyu’s most pivotal moments, leading to her realization that anything is possible when you believe in more. Unlike traditional film or TV, Believe In More culminated in a shoppable 360º lookbook featuring the styles seen throughout the film, leading to Nike.com. Believe In More debuted on UMAX in major Chinese cities and spread across mobile screens. Social conversation under the hashtag #BelieveInMore got girls talking about the meaning of female identity and success in China.

Links

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