Title | NIKE BELIEVE IN MORE : ZHOU DONGYU |
Brand | NIKE GREATER CHINA |
Product / Service | NIKE WOMEN |
Category | C05. 360° & VR Film |
Entrant | AKQA Shanghai, CHINA |
Idea Creation | AKQA Shanghai, CHINA |
Production | AKQA Shanghai, CHINA |
Production 2 | CEKAI INC. Tokyo, JAPAN |
Production 3 | ENGINE FILM Tokyo, JAPAN |
Production 4 | DIGITAL GARDEN Tokyo, JAPAN |
Production 5 | GREEN UNITED MUSIC Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Eric Cruz | AKQA | Executive Creative Director |
Derek Lui | AKQA | Associate Creative Director |
Joshua Lim | AKQA | Senior Art Director |
Dominic Tang | AKQA | Sr Art DIrector |
Ines Li | AKQA | Sr Writer |
Achur Chen | AKQA Shanghai | Sr. Writer |
Chen Chen | AKQA | Designer |
Ethan Chiu | AKQA | Senior Developer |
Stefan Hawes | AKQA | Client Partner |
Xu Zi | AKQA | Senior Account Director |
Kota Iguchi | Cekai | Director |
Naoya Watanabe | Cekai | Executive Producer |
Taro Mikami | Cekai | Producer |
Thomas Faucheur | Green United Music | Executive Producer |
Fabien Langard | Green United Music | Producer |
Ronald Qiu | Green United Music | Producer |
Nike redefined the meaning of female success – where success can be born from failure and self-belief – through a campaign made for the Chinese millennial generation. Believe In More is a 360º interactive biography, inviting you into actress Zhou Dongyu's journey. A film made for the small screen where audiences are not just viewers, but participants in her story. Across 4 chapters of immersive environments and spatial sound design, fans stepped into Zhou Dongyu’s most pivotal moments, leading to her realization that anything is possible when you believe in more. Unlike traditional film or TV, Believe In More culminated in a shoppable 360º lookbook featuring the styles seen throughout the film, leading to Nike.com. Believe In More debuted on UMAX in major Chinese cities and spread across mobile screens. Social conversation under the hashtag #BelieveInMore got girls talking about the meaning of female identity and success in China.