CHATTY SCHOOL BUS

TitleCHATTY SCHOOL BUS
BrandHYUNDAI MOTOR COMPANY
Product / ServiceHYUNDAI PR
CategoryB05. Automotive
EntrantHYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 TRUMAKUS Seoul, SOUTH KOREA
Production 3 ELIOT Seoul, SOUTH KOREA
Production 4 DR. HOOK Seoul, SOUTH KOREA

Credits

Name Company Position
JEREMY CRAIGEN INNOCEAN WORLDWIDE CHIEF CREATIVE OFFICER
JUNG-A KIM INNOCEAN WORLDWIDE EXECUTIVE CREATIVE DIRECTOR
SUNG-HUN MOON INNOCEAN WORLDWIDE COPY WRITER
DOYU YANG INNOCEAN WORLDWIDE COPY WRITER
MINHAE KIM INNOCEAN WORLDWIDE COPY WRITER
NARI MOON INNOCEAN WORLDWIDE ART DIRECTOR
JAEEUN KIM INNOCEAN WORLDWIDE ART DIRECTOR
JIYON RHIM INNOCEAN WORLDWIDE ART DIRECTOR
SEONHWA HWANG INNOCEAN WORLDWIDE CREATIVE DEVELOPER
HYE-DONG ROH INNOCEAN WORLDWIDE CREATIVE DEVELOPER
SUNGWOO KIM INNOCEAN WORLDWIDE CREATIVE DEVELOPER
BAE-SUNG KIM INNOCEAN WORLDWIDE AGENCY PRODUCER
JONG-PIL KIM INNOCEAN WORLDWIDE CHIEF OF CAMPAIGN DIRECTOR
JUNG-HWAN KIM INNOCEAN WORLDWIDE EXECUTIVE CAMPAIGN DIRECTOR
ZU-YOUNG PAE INNOCEAN WORLDWIDE CAMPAIGN DIRECTOR
YOON-HEE KIM INNOCEAN WORLDWIDE CAMPAIGN PLANNER
YOO-LEE CHOE INNOCEAN WORLDWIDE CAMPAIGN PLANNER
JI-HYE BAE INNOCEAN WORLDWIDE CAMPAIGN PLANNER
DONG-JUN PARK HYUNDAI MOTER GROUP MANAGER
DONGHA KIM PLANIT PRODUCTION EXECUTIVE PRODUCER
JIUK KO ELIOT EDITOR
BONGKWON JANG DR.HOOK SOUND DESIGNER

Brief Explanation

In Korea, schools for students with impairments are considered NIMBY facilities. As a result, not too many of those facilities exist, and these hearing-impaired students are left with no choice but to attend a school that is 2-4 hours away, in complete silence. As an automobile company, HMG thinks an enjoyable transportation experience is a right for everyone. And so began the project to transform the students’ boring commute into something enjoyable and memorable. Let’s install a non-verbal communication channel on to the school bus! - A way to talk with a friend sitting in a seat far away - A way to send pictures and letters to friends - Selfies taken with the camera installed on the window can be sent to the parents’ phones

Links

Video URL