GET COMFORTABLE

TitleGET COMFORTABLE
BrandGAMBOL
Product / ServiceGAMBOL SANDALS
CategoryB04. Consumer Durables
EntrantBIGPLAY CO., LTD. Bangkok, THAILAND
Idea Creation BIGPLAY CO., LTD. Bangkok, THAILAND

Credits

Name Company Position
Chanwit Nimcharoen Suneta House Director
Kittisak Prechapanich BIGPLAY Co., Ltd. Creative Director
Nop Watwattana BIGPLAY Co., Ltd. Creative Copywriter
Suriyan Dangintawat BIGPLAY Co., Ltd. Creative Copywriter
Valunch Charoensombat-amorn BIGPLAY Co., Ltd Art director
Kanitkorn Srimakorn BIGPLAY Co., Ltd. Creative copywriter
Mongkon Huthananuntha BIGPLAY Co., Ltd Managing Director
Krij Eamrungroj BIGPLAY Co., Ltd. Account Director
Pimpanut Pichaioon BIGPLAY Co., Ltd. Project Co-ordinator

Brief Explanation

As we turned the functional feature of the brand “Comfortable sandals” to the emotional approach, “Get comfortable” is the insight story of 4 different Thai teenagers that were experiencing their own “uncomfortable” situations. They were all facing the crossroads of which is the right decision to be made which could impact to their life. The message of the film is about telling people that when you feel uncomfortable in making decision, you need to think thoroughly and then make one that you feel comfortable. At the end, you need to accept the consequences of that decision, but more importantly, it is your life. So, you need to live comfortably. And that is the manifesto of GAMBOL.

Links

Video URL