Title | GET COMFORTABLE |
Brand | GAMBOL |
Product / Service | GAMBOL SANDALS |
Category | B04. Consumer Durables |
Entrant | BIGPLAY CO., LTD. Bangkok, THAILAND |
Idea Creation | BIGPLAY CO., LTD. Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Chanwit Nimcharoen | Suneta House | Director |
Kittisak Prechapanich | BIGPLAY Co., Ltd. | Creative Director |
Nop Watwattana | BIGPLAY Co., Ltd. | Creative Copywriter |
Suriyan Dangintawat | BIGPLAY Co., Ltd. | Creative Copywriter |
Valunch Charoensombat-amorn | BIGPLAY Co., Ltd | Art director |
Kanitkorn Srimakorn | BIGPLAY Co., Ltd. | Creative copywriter |
Mongkon Huthananuntha | BIGPLAY Co., Ltd | Managing Director |
Krij Eamrungroj | BIGPLAY Co., Ltd. | Account Director |
Pimpanut Pichaioon | BIGPLAY Co., Ltd. | Project Co-ordinator |
As we turned the functional feature of the brand “Comfortable sandals” to the emotional approach, “Get comfortable” is the insight story of 4 different Thai teenagers that were experiencing their own “uncomfortable” situations. They were all facing the crossroads of which is the right decision to be made which could impact to their life. The message of the film is about telling people that when you feel uncomfortable in making decision, you need to think thoroughly and then make one that you feel comfortable. At the end, you need to accept the consequences of that decision, but more importantly, it is your life. So, you need to live comfortably. And that is the manifesto of GAMBOL.