THE ANT AND THE GRASSHOPPER

TitleTHE ANT AND THE GRASSHOPPER
BrandCYBOZU, INC.
Product / ServiceCYBOZU, INC.
CategoryB10. B2B
EntrantCYBOZU, INC. Tokyo, JAPAN
Idea Creation NIHON KEIZAI ADVERTISING Tokyo, JAPAN
Production FANWORKS INC. Tokyo, JAPAN

Credits

Name Company Position
Yuji Uchiyama individual Director, Scenario writer
Tasuku Kanno NIHON KEIZAI ADVERTISING CO.,LTD. Creative Director
Hiroyuki Ishii NIHON KEIZAI ADVERTISING CO.,LTD. Creative Planning
Shohei Yukimoto NIHON KEIZAI ADVERTISING CO.,LTD. Strategic Planning
Nobuaki Yamazaki NIHON KEIZAI ADVERTISING CO.,LTD. Account Manager
Yuko Okazaki NIHON KEIZAI ADVERTISING CO.,LTD. Communication Design
Hiroshi Hosogane NIHON KEIZAI ADVERTISING CO.,LTD. Executive Account Manager
Yasue Mochizuki Fanworks Inc. Animation Producer
Kumi Matsui Fanworks Inc. Animation Director
Haruka Suzuki Individual Animator
Shino Nagasako Individual Animator
Dai Iezaki Codama Production Inc. Sound Creator

Brief Explanation

Mr. Inoue (grasshopper) waits for Mr. Goto (ant) at the station. Mr. Inoue visits Mr. Goto to ask about how to work because “the workstyle reforms” becomes a hot topic currently in Japan, the country they live in. Mr. Goto comes to pick up Mr. Inoue, and they start chatting heading to Mr. Goto's Office. When they reach to the office, they notice that a big chocolate-chip cookie covers the entrance so they cannot get in. Mr. Goto says it happens all the time, and guesses his co-workers must be working on it as usual, but unfortunately it’s “no-overtime-Friday” so they may be in a bit more of a panic than normal. Then, the two start talking about how they spend the time when it’s “no-overtime-Friday”, and the gap between ideal and reality is revealed…

Links

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