Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Co-Creation & User Generated Content
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC.
Tokyo
DOMANI
Tokyo
TAIYO KIKAKU
Tokyo
TOW
Tokyo
TAKI CORPORATION
Tokyo
JAPAN
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Short List
M ART M'S
MARS JAPAN
M&M’S®
BBDO JAPAN Tokyo JAPAN HIROMURA DESIGN OFFICE
Tokyo
KIRINZI
Tokyo
JAPAN
PIZZA HUT DELIVERY - FREESTYLING CHRISTMAS WISH LIST
PIZZA HUT
PIZZA HUT DELIVERY
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP
Shanghai
CHINA
BLACK DOG SYNDROME
CARE
SOCIAL PROBLEM AWARENESS
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
COMPLETE THE SLURPEE SUMMER HIT SONG
7-ELEVEN
SLURPEE DRINK
GIGIL Taguig THE PHILIPPINES
RETURN TO SHANGHAI
ALIBABA
WOMEN IN SHANGHAI
W Shanghai CHINA W
Shanghai
CHINA
A07 Use of Talent
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY
Tokyo
RHIZOMATIKS
Tokyo
P.I.C.S
Tokyo
DENTSU TEC
Tokyo
JAPAN
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS
MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA THE WIGGLES
Sydney
AUSTRALIA
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN
PHD Sydney AUSTRALIA SKETCHSHE
SYDNEY
AUSTRALIA

Gold Spike

HOUSE OF EMOTIONS
INTEL
AI
OGILVY BEIJING CHINA INTEL INSIDE AGENCY
San Francisco
RADICAL MEDIA
New York
THE MISSION STUDIO
Los Angeles
USA
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD.
WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA OGILVY BEIJING
CHINA
HAIR TALK
UNILEVER
SUNSILK
J. WALTER THOMPSON BANGKOK THAILAND JUMP FILM
Bangkok
THAILAND
TINY DOLL
KIMBERLY - CLARK
KLEENEX
J. WALTER THOMPSON BANGKOK THAILAND HOUSETON FILMS
BANGKOK
THAILAND
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze
SUEDE GULLY
PUMA
PUMA SUEDES
DDB MUDRA Mumbai INDIA BALANCING ACT
Mumbai
INDIA
FRIENDSHIT
KASIKORNBANK PUBLIC COMPANY LIMITED
K PLUS
GREYNJ UNITED Bangkok THAILAND HUB HO HIN BANGKOK
Bangkok
SHOTS POST PRODUCTION
THAILAND
ŠKODA X HANDSOME DANCER “COINCIDANCE”
ŠKODA TAIWAN
ŠKODA BRAND
REDBIT PICTURES Taipei City CHINESE TAIPEI REDBIT PICTURES
Taipei City
CHINESE TAIPEI
Bronze
KING KENNY
STANDARD CHARTERED BANK
LIVERPOOL FC PARTNERSHIP
STANDARD CHARTERED BANK Singapore SINGAPORE MILKMONEY
Sydney
AUSTRALIA
UNWRITTEN REVIEWS
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
AUSTRALIA
YOUKU - REDEFINE VASE
YOUKU
VASE
FRED & FARID SHANGHAI CHINA CHOPSTICKS DIVISION
Shanghai
CHINA
POWER OF BOUTIQUE
BANGKOK AIRWAYS
AIRLINE
McCANN Bangkok THAILAND PHENOMENA
Bangkok
THAILAND
SMARTPHONE JUNIOR HIGH SCHOOL
SOFTBANK
ULTRA GIGA MONSTER(USE DATA CAPACITY UP TO 50 GB)
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
JAPAN
ATARASHIICHIZU
CULEN INC.
ATARASHIICHIZU
GEEK PICTURES Tokyo JAPAN
THE PHILHARMONIC TURNTABLE ORCHESTRA
TECHNICS/PANASONIC CORPORATION
TECHNICS/ SL-1200
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC.
Tokyo
JAPAN
MAGNUM X TAKE PLEASURE SERIOUSLY
HINDUSTAN UNILEVER
MAGNUM ICE CREAM
MINDSHARE Mumbai INDIA
A08 Live Brand Experience
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY
Tokyo
RHIZOMATIKS
Tokyo
P.I.C.S
Tokyo
DENTSU TEC
Tokyo
JAPAN
Short List
HIBIYA FESTIVAL - A VIBRANT CELEBRATION OF THEATRE AND PERFORMING ARTS
MITSUI FUDOSAN CO.,LTD / HIBIYA AREA MANAGEMENT
TOKYO MIDTOWN HIBIYA
DENTSU LIVE INC. Tokyo JAPAN CLAY & COMPANY
Tokyo
WM INC.
Tokyo
JAPAN
COSPLAY ENCYCLOPEDIA
KODANSHA
ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN DENTSU LIVE INC.
Tokyo
GEEK PICTURES
Tokyo
JAPAN
Short List
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN ALI XEESHAN THEATRE STUDIO
Lahore
THE VIDEOGRAPHERS
Lahore
PAKISTAN
NIKE REACT STUNT
NIKE
NIKE REACT SNICKERS
WIEDEN+KENNEDY SHANGHAI CHINA KINETIC WORLDWIDE
Shanghai
CHINA
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION
Tokyo
JAPAN
MELBOURNE'S LONGEST EVER ENCORE
PUBLIC TRANSPORT VICTORIA
NIGHT NETWORK
Y&R ANZ Melbourne AUSTRALIA Y&R ANZ
Melbourne
AUSTRALIA
VIRTUAL EQUALITY
QUEERAZ
MARRIAGE EQUALITY
J. WALTER THOMPSON Sydney AUSTRALIA LUSCIOUS INTERNATIONAL
Sydney
STAPLES VR
Auckland
NYLON STUDIOS
Sydney
AUSTRALIA
NEW ZEALAND
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC.
HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN
STAR VENTURE
HEINEKEN THAILAND
HEINEKEN
J. WALTER THOMPSON BANGKOK THAILAND WAKEUP RABBIT
Bangkok
SHOTS POST PRODUCTION
Bangkok
MELLOW TUNES
Bangkok
VERY KIND INVENTION
BANGKOK
RING THE BELL
Nontaburi
THAILAND
SOUND-FREE CONCERT
JAPAN PHILHARMONIC ORCHESTRA
ORCHESTRA CONCERT
TBWA\HAKUHODO INC. Tokyo JAPAN ROBOT COMMUNICATIONS
Tokyo
JAPAN
SAMSUNG'S EMOJI FACELIFT
SAMSUNG
GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA IMAGINATION
Sydney
HABITAT MEDIA
St Peters
FINCH
Sydney
AUSTRALIA
UBISOFT CHINAJOY LIVE SHOW
UBISOFT CHINA
UBISOFT GAMING
FREEMANXP Shanghai CHINA FREEMANXP
Shanghai
CHINA
A09 Branded Games
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Silver
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
MOG COMMUNICATIONS
Seoul
ALLEYSQUARE
SEOUL
VIXEN STUDIO
Seoul
AUDIOLAB
Seoul
SOUTH KOREA
SHIBUYA FALLOUT
TOWA PICTURES
MISSION: IMPOSSIBLE - FALLOUT
DENTSU EVENT OPERATIONS INC. Tokyo JAPAN DENTSU EVENT OPERATIONS INC.
Tokyo
DENTSU INC.
Tokyo
BASCULE
Tokyo
JAPAN
A10 Use of Digital & Social
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC.
Tokyo
DOMANI
Tokyo
TAIYO KIKAKU
Tokyo
TOW
Tokyo
TAKI CORPORATION
Tokyo
JAPAN
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN AOI PRO. INC.
Tokyo
BABEL LABEL
Tokyo
AID-DCC
Osaka
TOW
Tokyo
JAPAN
Short List
MAXIS HUATAR
MAXIS MALAYSIA
MAXIS
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA MOJO FILMS
Petaling Jaya
GTR
Petaling Jaya
PIXELPOST
Petaling Jaya
MINISTRY
Petaling Jaya
MALAYSIA
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA WEPP
Seoul
SONYEON
Seoul
KINNEIR DUFORT
Bristol
SOUTH KOREA
UNITED KINGDOM
THE LEGEND'S ACT
KDDI CORPORATION
AU HIKARI
HAKUHODO DY DIGITAL Tokyo JAPAN CHURUN COMPANY
Osaka
JAPAN
BLUIE
THE STAR
BLUIE
BASHFUL Sydney AUSTRALIA
LOSERS' PARADISE
AIR NEW ZEALAND
AIR NEW ZEALAND TRAVEL
HOST/HAVAS Sydney AUSTRALIA FINCH
Sydney
AUSTRALIA
Short List
SMARTPHONE JUNIOR HIGH SCHOOL
SOFTBANK
ULTRA GIGA MONSTER(USE DATA CAPACITY UP TO 50 GB)
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
JAPAN