| Title | GIRL FROM NOWHERE |
| Brand | GRAMMY |
| Product / Service | SERIES |
| Category | A13. Excellence in Audience Engagement & Distribution Strategy |
| Entrant | SOUR BANGKOK, THAILAND |
| Idea Creation | SOUR BANGKOK, THAILAND |
| Media Placement | SOUR BANGKOK, THAILAND |
| Media Placement 2 | GMM GRAMMY Bangkok, THAILAND |
| PR | SOUR BANGKOK, THAILAND |
| PR 2 | GMM GRAMMY Bangkok, THAILAND |
| Production | SOUR BANGKOK, THAILAND |
| Production 2 | JUNGKA BANGKOK CO., LTD., THAILAND |
| Production 3 | FOOLHOUSE PRODUCTION Bangkok, THAILAND |
| Production 4 | WHITE LIGHT STUDIO Bangkok, THAILAND |
| Production 5 | ZE’-ALOTS BOUTIQUE POST Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Damisa Ongsiriwattana | SOUR Bangkok | Executive Creative Director |
| Warunpon Trithepwijit | SOUR Bangkok | Creative Director |
| Nopparath Eksuwancharoen | SOUR Bangkok | Creative Group Head |
| Warangrat Rattanabumrung | SOUR Bangkok | Copy Writer |
| Rujrada Rienvatana | SOUR Bangkok | Copy Writer |
| Sutinee Satesawan | SOUR Bangkok | Art Director |
| Pimmard Leenutaphong | SOUR Bangkok | Managing Director |
| Natthanan Phoosakul | SOUR Bangkok | Account Executive |
| Napas Warasestasak | SOUR Bangkok | Social Media Director |
| Suparat Satesawan | SOUR Bangkok | Agency Producer |
| Wuttipon Thanopajai | SOUR Bangkok | Agency Producer |
“Girl From Nowhere” the series inspired by 13 true incidents where schoolgirls have been victimised. Their stories retold. We inspire the idea of reversing the destiny from victim to victor.
1 Girls, 13 experiences, 13 schools, 13 episodes. In each episode, the girl will take audiences on an extraordinary tale of revenge. And she will always reappear in different schools when the new episode begins. A mysterious fantasy flavour gives women nationwide a taste of satisfaction. The first entertainment series powered by women to empower women. We believe victim is not women destiny.
- No.1 Twitter “Trend for you” 3 weeks in a role since launch - Crashing on the streaming platform 3 week in a role because of heavy traffic online - Girl from Nowhere Facebook has Organic Reach of 6.7 million within 2 weeks - 5.1 million Engagement, more than 255% within the period of launch - 0 Media budget - No.1 Top Trend Youtube in 3 weeks - Nanno, the heroin of the series become the new idol among girls - Girl from Nowhere Facebook Page become the community where girls share their bully / abuse experience with lots of response from society.
The nation’s first creative agency for women powered by GMM Grammy, the largest entertainment in Thailand cooperation with NETFLIX, takes the new role of advertising agency as a creator to create entertainment series branding on WOMEN.
Reversing the destiny of the girls who used to be victim in all the incidents and show how it will be like if they now become the victor.