| Title | ALIVE AD BOARD |
| Brand | FUJI TELEVISION NETWORK, INC. |
| Product / Service | HIT VARIETY SHOW “VS ARASHI” |
| Category | A08. Live Brand Experience |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| Additional Company | BIRDMAN Tokyo, JAPAN |
| Additional Company 2 | AMANA Tokyo, JAPAN |
| Additional Company 3 | VARIOUS DIMENSIONS CO LTD Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hisashi Tanaka | DENTSU INC. | Creative Director |
| Atsushi Otaki | DENTSU INC. | Copywriter / Creative Planner / Creative Technologist |
| Shota Ekuni | DENTSU INC. | Copywriter / Creative Planner / Creative Technologist |
| Yusei Sagawa | Freelance | Art Director |
| Roy Ryo Tsukiji | BIRDMAN Inc. | Criative Director |
| Takeru Kobayashi | BIRDMAN Inc. | Technical Director |
| Yohei Kajiwara | BIRDMAN Inc. | Technical Director / Programmer |
| Ikumi Suzuki | BIRDMAN Inc. | Director |
| Tetsushi Kondoh | amana inc. | Movie Producer |
| Wataru Saito | EPOCH inc. | Movie Director |
| Reggie White | Freelance | Assistant Director |
| Isao Okudaira | ZERO inc. | Cinematographer |
| Sosuke Oyama | Freelance | Lightman |
| Kento Hirata | Freelance | Production Manager |
| Hideki Kokubu | P THREE | Compositor |
| Ryo Sato | amana inc. | Graphic Producer |
| Atsuhiko Shirahata | UN inc. | Cameraman |
| Masahiko Narita | VARIOUS DIMENSIONS Co.,Ltd | Event Producer |
| Ryosuke Nagasawa | VARIOUS DIMENSIONS Co.,Ltd | Event Producer |
| Naotake Mitsunobu | DENTSU INC. | Account Executive |
| Kotaro Osaki | DENTSU INC. | Account Executive |
| Miho Shimizu | DENTSU INC. | Account Executive |
ALIVE AD BOARD This is a digital signage realizing the dreams of viewers by allowing them to interact with the members of Arashi. This signage incorporates 3D LiDAR sensors and directional speakers, so when a visitor waves at a favorite Arashi member, the member waves back, holds out a bouquet of flowers, and expresses his gratitude in words. Plus, the group’s movements change depending on the time or the visitor’s actions, including posing for a group photo.
The signage was set up in the Shibuya district of Tokyo for six days around New Year Period, and the response far exceeded expectations, with huge lines forming and more than three-hour wait every day.
Most popular tweets featuring videos of the event received more than 420,000 views in total., and the term “Arashi Digital Signage” even trended on social media. Due to the success of the event, the ratings for the program more than doubled, from an average 7% before the event to 15.7% for the January 3 broadcast.
We invented methods to utilize digital signage that gives the best entertainment to the brand's target fans.
Marking the 10th anniversary, we would like to express our gratitude to viewers who have supported the program so far. As it is difficult for the busy members to meet fans, they wanted to express their gratitude to fans in the most creative way possible, it was decided to use.