The Campaign

One of the hardships that a financial institution has to face is the unfairly negative perception the society has towards bankers. Bankers only aim to generate profit from their clients, they say. Bankers only care for their own good, they say. And as a bank striving for service excellence, KASIKORNBANK wanted to flip that particular perception upside down.

Creative Execution

We communicate through a film advertising ‘Love me, love my clients” revealing another side of the story that bankers are just normal people; they’ve got feelings like all of us but still, they always work their best for their SME clients. Telling it through a very classic work-life balance problem of a banker who works so hard that he barely has time for his lover as it is his responsibility to maintain favorable relationships both with his clients and her.

The film reaches 3 million views within 3 days and the number has now hit 11 million. It’s been shared over 19,000 times but what’s more important than those statistics is that all the comments indicate that the audience has shifted their perception towards bankers from gold diggers to friends or family members. The film has also become an online buzz as it’s so insightful resulting in people sharing it with their loved ones.

This is a branded short film telling an extraordinary story to show people a banker’s life from a banker’s point of view; what it’s like to build favorable relationships with several clients, maintaining them while getting hold of his personal life all at once.

The key strategy of this campaign is to show people another side of the story. We created a film from a banker’s point of view exposing the fact that he is just a normal office worker who works hard trying to provide the best service for every one of his client, at the same time, getting hold of his other aspects of life.