The Campaign

We believe everyone can be an influencer so we tell a story through ordinary people but with all the trendiest pop culture around the country packed in the film. It’s a story about a girl who has absolutely no idea how to talk to people but K PLUS app is here for the rescue. As the film became in overnight buzz, it has turn the ordinary people into instant superstars.

Creative Execution

Thai people love watching movies, especially in a form of online entertainment. So, we asked the director of this film to make it a highly entertaining short film with the length of 5.30 minutes and then release it through Thai’s most favorites online channels; Facebook and YouTube.

People adored the main characters so much that they copied their fashion, the way they talked and even their hairstyle. The actresses were contacted for a deal for a facial cream brand’s online promotion. People tagged their friends who shared the same character in the comment section, they also went out to create their own parodies and memes, and even change their profile picture using pictures from the clip. After 3 hours this film was released it hit the first million views, the number has now raised to 53 million and still climbing. The comment section was flooded with people saying how much they loved the film and the brand.

This is a branded short film telling an extraordinary story of absolutely ordinary people. The film was packed with Thailand’s trendiest pop culture everybody enjoyed at the time.

We use the common insight that people feel uncomfortable and awkward when we first meet new people or enter into a new society especially Thai people. So, using K PLUS app will give us something to talk about because it is the app that everyone knows and uses making it relatable. Moreover, apart from helping people with finance, K PLUS also helps them to socialize and plus friendship with others.