Title | AU FUTURE STADIUM |
Brand | KDDI |
Product / Service | AU FUTURE STADIUM |
Category | A11. Sports Entertainment |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ichiro KINOSHITA | Dentsu Inc. | 1CRP |
Kazunori SAITO | Dentsu Inc. | 1CRP |
Nobuaki HATTORI | Dentsu Inc. | 1CRP |
Masahiro OKUMURA | Dentsu Inc. | 1CRP |
Takuya FUJITA | Dentsu Inc. | CDC |
Takuya TAKEMOTO | Dentsu Inc. | 5CRP |
Shinnosuke MATSUYOSHI | Dentsu Inc. | 1CRP |
Kana NAKAKO | Dentsu Inc. | 5CRP |
Suguru MYOEN | Dentsu Inc. | 3CRP |
Daisuke TSUTSUMI | Dentsu Inc. | 1CRP |
Hironori KURIHARA | Dentsu Live | produce room1 |
Hiroshi MIYANAGA | Dentsu Live | produce room1 |
Taro KITAGAWA | Dentsu Inc. | 6BP |
Hiroshi OCHI | Dentsu Inc. | 6BP |
Fumitomo TAKAHASHI | Dentsu Inc. | 6BP |
Satoshi TATEOKA | Dentsu Inc. | 6BP |
Reo SUZUKI | Dentsu Inc. | 6BP |
Makoto KANABAYASHI | Dentsu Inc. | business D&A |
Kosuke EGAMI | Quark tokyo | Video distribution room |
Mana | HASHIMOTO | Quark tokyo |
1. “au VR SEAT” Instant VR replay allows spectators to see the game from multiple angles, bringing the action right up close. 2. “Realtime Stats” “au Stats Award” We also added real-time stats visualized in VR so fans can explore new experience. This led to a new award category. 3. “4D Replay” An additional 100 cameras were installed for 4D Replay to time-slice key plays. The replays were broadcast on TV, and credited on-screen with “au 4D replay”, giving the technology a unique exposure.
1. “au VR SEAT” Instant VR replay allows spectators to see the game from multiple angles, bringing the action right up close. 2. “Realtime Stats” “au Stats Award” We also added real-time stats visualized in VR so fans can explore new experience. This led to a new award category. 3. “4D Replay” An additional 100 cameras were installed for 4D Replay to time-slice key plays. The replays were broadcast on TV, and credited on-screen with “au 4D replay”, giving the technology a unique exposure.
This effort reached over 10 million people and was picked up not only in Japan but also by overseas media. Also, 3,025 applications have flooded for the limited number of au VR SEAT. au’s brand score for “innovative company” rose by 2.8 times, and for “exciting company” by 3.3 times. This result is a high praise for the brand.
The work we enter is a ground-breaking audience experience we created at the "E-1 Football Championship 2017". Soccer is one of the world’s best-loved sports and entertainment. We believe that we took the enjoyment of soccer to the whole new level with our execution powered by telecommunication technology, that is the brand’s core value. That is the reason we enter the work in the Entertainment category.
Soccer is one of the world’s best-loved sports and entertainment. Amidst the world's attention, we improved our brand value by providing the world's first surprise experience.