VOICE DELIVERY

TitleVOICE DELIVERY
BrandMARS JAPAN
Product / ServiceKAL KAN WHISKAS
CategoryA04. Online: Non-fiction
EntrantBBDO JAPAN Tokyo, JAPAN
Idea Creation BBDO JAPAN Tokyo, JAPAN
Production NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN

Credits

Name Company Position
Masaki Honda BBDO Japan Executive Creative Director
Haruko Kuzuya BBDO Japan Copywriter
Kana Kikuchi BBDO Japan Art Director
Yukina Oshibe I&S BBDO Planner
Kosuke Kumakura Nibankobo Producer
Shinji Kushiro Nibankobo Producer
Yusuke Takiguchi Nibankobo Manager
Shingo Hashimoto Nibankobo Director
Kyoko Noguchi Nibankobo Cameraman

The Campaign

Every September, Japan celebrates “Respect for the Aged Day”, a day where we acknowledge and recognize the contributions and wisdom of the previous generation. We took the opportunity to help Kal Kan raise the awareness of the reality of senior cats and make the most of it to remind people of the care that their aging feline friend needs.

Creative Execution

Ku-chan, 10 years old senior cat, is now living in Northeast Japan. His previous owner, Ono-san is currently living in suburbs Tokyo. It’s been about two years since they had separated from each other. Does Ku-chan still recognize the voice of Ono-san who had spent his childhood with?

2,110,000 organic view and approx. 9,000 Likes to the video, it also went viral in 176 countries and Picked up by more than 300 media outlets domestically and globally, resulting in USD1 million in free press.

Every September, Japan celebrates “Respect for the Aged Day”, a day where we acknowledge and recognize the contributions and wisdom of the previous generation. We took the opportunity to help Kal Kan raise the awareness of the reality of senior cats and make the most of it to remind people of the care that their aging feline friend needs.

Every September, Japan celebrates “Respect for the Aged Day”, a day where we acknowledge and recognize the contributions and wisdom of the previous generation. We took the opportunity to help Kal Kan raise the awareness of the reality of senior cats and make the most of it to remind people of the care that their aging feline friend needs.

Links

Video URL