Title | DREAM PROTECTOR |
Brand | A.P. HONDA CO., LTD. |
Product / Service | CSR (HELMET) |
Category | B02. Use of Ambient Media: Small Scale |
Entrant | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Idea Creation | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Media Placement | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Production | MEOUR Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Saroj Laohasiri | Rabbit Digital Group | Chief Marketing Officer |
Chayanin Prasertsuk | Rabbit Digital Group | Planner Team Lead |
Bodin Boonsiriphant | Rabbit Digital Group | Strategic Planner |
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Arm Buddhaphol | Rabbit Digital Group | Associate Creative Director |
Papop Chaowanapreecha | Rabbit Digital Group | Creative Director |
Arm Buddhaphol | Rabbit Digital Group | Associate Creative Director |
Varut Pipattanabancha | Rabbt Digital Group | Copy Writer |
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Nutthaporn Teppitak | Rabbit Digital Group | Art Director |
Kathleen Wongsanganan | Rabbit Digital Group | Client Service Director |
Sakunnapak Chaipracha | Rabbit Digital Group | Group Account Director |
Chanokporn Chotwannawiwat | Rabbit Digitl Group | Account Director |
Ploynapas Rungpakornpreecha | Rabbit Digital Group | Account Manager |
Ananya Eiamsherangkoon | Rabbit Digital Group | Account Executive |
Achara Kamolpechara | Rabbit Digital Group | Senior Strategic Planner |
Chayut Sripirom | Rabbit Digital Group | Media Director |
Prajak Phusri | Rabbit Digital Group | Media Buyer |
Theerasak Suttha | Rabbit Digital Group | Media Optimization Specialist |
Plaimas Promvichitkul | Rabbit Digital Group | Media Planner |
Sibb Sattakhunchutipas | Rabbit Digital Group | Design Director |
Pattarida Achariya-Anuchon | Rabbit Digital Group | Senior Project Manager |
Saratoon Chanvichit | Rabbit Digital Group | Senior Graphic Designer |
Aunshasa Pattawansorn | Rabbit Digital Group | Senior Graphic Designer |
Teewin Varapaskul | Meour Production | Film Director |
Thanaphorn Phiansomphol | Meour Production | Film Producer |
Setthawut Samathimongkol | Meour Production | Director of Photography |
Bheradol Amarin | Meour Production | Film Editor |
Sathapat Teeranitayapap | Meour Production | Sound |
Introducing the "Dream Protector Kit", a helmet made with special materials that can be write, draw or paint anything like a whiteboard. Together with non-toxic whiteboard pens for the kids to pain their dream on the helmet in order to protect their future.
We initiate this project together with 1,500 schools across Thailand by giving the kids to the teachers and create a lesson that kids can paint their dream jobs on the helmet and educate them to put it on every time they ride a motorcycle so that their parents can also see their kids dream encouraging them to put the helmet on also. Apart from the workshop at school, this project contains full content experience along the journey. For example, educational video, social influencers co-creation and social activities.
Dream Protector Kit was given to more than 5,000 families through more than 1500 schools nationwide. Generating a buzz among parents and into social influencers gaining reach to more than 5 millions of families. Moreover, everyone families wearing their kids our helmet and one for themselves.
The dream protector kit is the campaign designed to save more lives of riders by putting a safety helmet on every time they ride a motor cycle. By changing a safety helmet to a canvas for kids can put their dream on it through a direct experiential activity that they learned at school. The dream protector helmet becomes a touching symbolic that reminding the parents to protect their kids’ dream and themselves every time they go on for a ride.
The most influential person to change people behavior is family. Adult who has kid can change anything for their loved one like quit smoking or alcohol drinking because what's the most important thing to them is the future of their kids and themselves live long enough to see it. Changing from plain helmet into a touching symbolic. Encouraging both kid and parents to protect their dream and for the to protect themselves for the future.