Title | HIDDEN VIOLENCE PHOTO |
Brand | KAPAL PEREMPUAN |
Product / Service | DOMESTIC VIOLENCE ONLINE ACTIVATION |
Category | C03. Use of Social Platforms |
Entrant | HAKUHODO INDONESIA Jakarta, INDONESIA |
Idea Creation | HAKUHODO INDONESIA Jakarta, INDONESIA |
Media Placement | HAKUHODO INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Woon Hoh | Hakuhodo Asia Pacific | Chief Creative Officer |
Chow Kok Keong | Hakuhodo Indonesia | Executive Creative Director |
Nikholas Alviyanto | Hakuhodo Indonesia | Art Director |
Wahyu | Hakuhodo Indonesia | Art Director |
Vince Lee | Hakuhodo Asia Pacific | Art Director |
Budi Astuti | Hakuhodo Indonesia | Managing Director |
Achmad Roni | hakuhodo Indonesia | Producer |
Lian | Bigshot Photography | Photographer |
Rei Supriyadi | Masterpiece | Videographer |
In Facebook, with more than one photo uploaded, the photos will appear cropped unless clicked upon. With this, Kapal Perempuan partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless 'revealed' by a smart use of Facebook photo uploading feature. Once revealed, the message reads "The more you hide, the worse it will get. Stop the violence, call 012-7988875.”
In Facebook, with more than one photo uploaded, the photos will appear cropped unless clicked upon. With this, Kapal Perempuan partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless 'revealed' by a smart use of Facebook photo uploading feature. Once revealed, the message reads "The more you hide, the worse it will get. Stop the violence, call 012-7988875.”
The photos went viral instantly, appearing on countless of fan’s timeline. The campaign, with a simple use of Facebook photos ignites a nationwide awareness of violence against women. Kapal Perempuan received more phone calls from victims and family asking for help and advices than ever.
Indonesia has the world's second highest number of Facebook users. Hence, the best and most effective way to get the message out and get people talking is through this social media, especially through social media personalities with a huge following. Moreover, Indonesians tend to open up and talk more on social media. They prefer to ‘share’ their thoughts online. We collaborated with popular local bloggers to create a series of photos that depict heinous acts of violence against women, communicate and engage with the target audience on Facebook.
Indonesia has the world's second highest number of Facebook users. Hence, the best and most effective way to get the message out and get people talking is through this social media, especially through social media personalities with a huge following. Moreover, Indonesians tend to open up and talk more on social media. They prefer to ‘share’ their thoughts online. With this, we collaborated with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless 'revealed' by a smart use of Facebook photo uploading feature.