| Title | WRONG WORLD FINALS |
| Brand | MARS WRIGLEY CONFECTIONERY |
| Product / Service | SNICKERS |
| Category | A04. Digital Image Design |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Idea Creation | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero | Creative Chairman |
| Federico Fanti | BBDO Guerrero | Executive Creative Director |
| Rachel Yulo | BBDO Guerrero | Creative Director |
| Liz Castañeda | BBDO Guerrero | Creative Director |
| Bern Cordora | BBDO Guerrero | Art Director |
| Caleb Cosico | BBDO Guerrero | Art Director |
| Trisha Tobias | BBDO Guerrero | Designer |
| Trisha Salonga | BBDO Guerrero | Art Director |
| Michelle Edu | BBDO Guerrero | Associate Creative Director |
| Michelle Co | BBDO Guerrero | Art Director |
| Franco Villaflor | BBDO Guerrero | Designer |
| Gab Garcia | BBDO Guerrero | Designer |
| Nico Zapanta | BBDO Guerrero | Associate Creative Director |
| Chico Javier | BBDO Guerrero | Art Director |
| Miel Soneja | BBDO Guerrero | Art Director |
| Nikki Sunga | BBDO Guerrero | Associate Creative Director |
| Manuel Villafania | BBDO Guerrero | Creative Director |
| Karen Go | BBDO Guerrero | Client Service Director |
| Liezl Villamor | BBDO Guerrero | Account Director |
| Regie Ucang | BBDO Guerrero | Senior Account Manager |
| Al Salvador | BBDO Guerrero | Creative Services Director |
| Vilma Magsino | BBDO Guerrero | Final Artist |
| Jomar Marasigan | BBDO Guerrero | Final Artist |
| Cielo Laforteza | BBDO Guerrero | Traffic |
We needed digital agile posts for Snickers about the World Cup. The problem was we weren't allowed to mention 'World Cup'. We noticed people were committing a lot of typographical errors in their official hashtags, from #WorldCapFinals, to #WorldCopFinals. So we used every hashtag that sounded like 'World Cup', and created the 'Wrong World Finals'. Communicating one simple message: You watch the wrong match when you're hungry.
We created a series of promotional posts for the Wrong World Finals jumping off from the wrong hashtags we found online. These were released during finals week. We hijacked trending World Cup topics on social media by tagging shared posters with all relevant World Cup hashtags. To keep users engaged, we invited them to suggest their own ‘Wrong World Final’. We responded to them over the course of finals week with customized posters and GIFs of their suggestions. Each poster made used different styles and mediums to visually show our interpretation of each Wrong World Final. Aside from being released online, we also placed posters in underground passes and sports bars to remind people not to watch the wrong match hungry.
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