THE MOST INTERESTING JOB INTERVIEW

Short List
TitleTHE MOST INTERESTING JOB INTERVIEW
BrandTHE AUSTRALIAN SECRET INTELLIGENCE SERVICE
Product / ServiceRECRUITMENT
CategoryB01. UX and Journey Design
EntrantCUMMINS & PARTNERS Melbourne, AUSTRALIA
Idea Creation CUMMINS & PARTNERS Melbourne, AUSTRALIA
Production PIXEL Melbourne, AUSTRALIA

Credits

Name Company Position
Sean Cummins Cummins&Partners Global CEO
Doogie Chapman Cummins&Partners Creative Director
Adam Slater Cummins&Partners Copywriter
Connor Beaver Cummins&Partners Art Director
Cassie Cobain Cummins&Partners Group Account Director
Liz Mitchinson Cummins&Partners Account Manager
Tom Ward Cummins&Partners Chief Strategy Officer
James Bennett Cummins&Partners Brand Planner
John Corpuz Cummins&Partners Strategy Director, Connections
Will Millar Cummins&Partners Connections Manager
Celia Karl Cummins&Partners Executive Digital Producer
Andrew Rovenko Cummins&Partners Creative Technologist
Peter Feltham Cummins&Partners Full Stack Developer
Edwina McGregor Cummins&Partners User Experience Design
Chris Moore Cummins&Partners Head of Broadcast Production
John Gavin Pixel Director
Haley Polacik Pixel Producer
Andrew Montgomery Pixel VFX Supervisor
Lauren Etcell dentsu x Client Service Director
Jessica Hickey dentsu xClient Service Manager Client Service Manager

The Campaign

The Australian Secret Intelligence Service requires intelligent, charismatic and diverse Australians to assist with the gathering of foreign intelligence. But right now, not enough of those people know ASIS exists. By creating The Most Interesting Job Interview, we not only gave all Australians the chance to meet ASIS face-to-face, but also to test their skills in a series of interactive challenges designed to see if they had what it takes to work in secret intelligence.

Creative Execution

For the majority of people, their understanding of what it takes to work in espionage comes from an unreliable source. Hollywood. But in reality, the people ASIS actually want to employ don’t drive Aston Martins, have chiseled physiques or action movie reflexes. Sure, they have to be smart and charming, but they also need to be young, intelligent and culturally diverse. Knowing the majority of this audience would be tech savvy and university educated, our microsite was designed to introduce ASIS as a modern, dynamic and cutting edge career option. To do this, we designed The Most Interesting Job Interview as a standalone microsite, using the latest in Web GL technology and on-demand video streaming to deliver a seamless, highly engaging user experience. Interactive challenges based on the psychological profile required for espionage: including empathy, facial recognition, perceptiveness and lateral thinking, were used to evaluate a candidates skillset. The interview itself might have only been a simulation, but its outcome had real world implications. At the completion of the experience, high performing candidates were given a unique code that they could use to inform ASIS recruiters of their interview results. The Most Interesting Job Interview was launched in December 2017, backed by a targeted digital campaign that was intended to generate most of the site traffic. However, once local and international news media became aware of the interview, the story spread quickly, driving 1000s more visitors to the experience.

Links

Website URL