The Campaign

To provide a lively experience we used the MR experience (Mixed Reality) technology. Participants could experience 3 different MR places of city, ski jump and universe and through those places we could show Audi’s 4 different advanced technologies effectively which are Piloted driving, Matrix LED headlights, virtual cockpit and lunar quattro.

Creative Execution

2018 Audi’s brand campaign under the slogan of “Progress never stops” was started from the idea to let people experience Audi's Progress in an interactive way. And we focused on new “technology” that convey our effort and passion toward progress. We were searching for progressive technology that let experience directly and indirectly. After we decided to make a contents to show the progressive technology as our brand, we have used MR (Mixed Reality) which has become an issue in the media recently. From 13th to 21st of Jan, We proceed ‘Audi MR Experience” at the heart of Seoul. For the optimized experience, we designed the booth that accommodates six to eight participants. We installed 12 LCD Projectors to synchronize screen on cube. Thanks to Kinetic system, 6 movement trackers and other hardware, we could track every single movement of customer and react upon their motions.