Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
D03 Live Events
GREAT FAILURE FROEBEL-KAN CO., LTD. BRANDING	FROEBEL-KAN Tokyo	JAPAN
FUTURE CUISINE RESTAURANT IBUKI JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) ARTIFICIAL SATELLITE 'IBUKI'	ADK Tokyo	JAPAN	Short List
MY CRAYON PROJECT SHISEIDO NO PRODUCT	R/GA TOKYO	JAPAN
THE SCENT OF NATURAL CHEVROLET EQUINOX	McCANN SHANGHAI	CHINA
SOUND-FREE CONCERT JAPAN PHILHARMONIC ORCHESTRA ORCHESTRA CONCERT	TBWA\HAKUHODO INC. Tokyo	JAPAN
BMW X2 LAUNCH BMW CHINA BMW X2	JACK MORTON WORLDWIDE Hong Kong	HONG KONG
EAT YOUR WALLET AWAY GOOGLE GOOGLE PAY	DENTSU INC. Tokyo	JAPAN
THE CHERRY BLOSSOM TRAIN CAMPAIGN TOKYO METRO CO. LTD / ASAHI BREWERIES, LTD TOKYOMETRO PASSENGER SERVICE	METRO AD AGENCY Tokyo	JAPAN
D04 Spatial Brand Installation & Experience
HOTEL HIGHWAY TWO INC. SLEEPDAYS	HAKUHODO KETTLE INC Tokyo	JAPAN	Short List
CHATTY SCHOOL BUS HYUNDAI MOTOR COMPANY HYUNDAI PR	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION HYUNDAI MOTOR COMPANY HYDROGEN FUEL CELL VEHICLE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Bronze
JOURNEY AROUND HEARTLAND KIRIN HEARTLAND BEER	DENTSU INC. Tokyo	JAPAN
INTELLIGENT HEAD VATTI HIGH-END INTELLIGENT KITCHEN APPLIANCES	THE NINE Shanghai	CHINA
YOBUKO - REIMAGING LIVE SQUID - SAGA PREFECTURE YOBUKO SQUID	I&S BBDO Tokyo	JAPAN
THE FRAME GALLERY SAMSUNG ELECTRONICS THE FRAME	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE LOWLIGHT PHOTOBOOTH SAMSUNG SAMSUNG GALAXY S9\|S9+	CHEIL WORLDWIDE Sydney	AUSTRALIA
SANDCASTLE CEMETERIES QIMR BERGHOFER MELANOMA AWARENESS	Y&R ANZ Brisbane	AUSTRALIA
MONUMENT VALLEY IN REALITY TENCENT MONUMENT VALLEY 2	TENCENT Shenzhen	CHINA
TOUCH & BLOOM VISA VISA CONTACTLESS PAYMENT	ADK Tokyo	JAPAN
TASTE THE WINTER OLYMPICS COCA-COLA COCA-COLA, COCA-COLA ZERO	McCANN SEOUL	SOUTH KOREA
SOUND RECYCLE HEINEKEN THAILAND HEINEKEN	J. WALTER THOMPSON BANGKOK	THAILAND
TOKYO PEN PIXEL MUJI NO PRODUCT	R/GA TOKYO	JAPAN
THIS IS A TREE PACIFIC PAINT (BOYSEN) PHILIPPINES INC. PACIFIC PAINT (BOYSEN) PHILIPPINES INC.	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	Bronze
RHYTHM OF LOVE WALL 7-ELEVEN TAIWAN CSR	ADK TAIWAN Taipei City	CHINESE TAIPEI
BMW X2 LAUNCH BMW CHINA BMW X2	JACK MORTON WORLDWIDE Hong Kong	HONG KONG
D05 Multi-channel Experience
RAINBOW NAMES SHANGHAI PRIDE LGBT NON-PROFIT ORGANIZATION	WUNDERMAN Shanghai	CHINA
KFC X GINTAMA – EVERYTHING WILL BE OK! KFC KFC X GINTAMA	ISOBAR CHINA GROUP Shanghai	CHINA
THE SACRED STEP TENCENT MONUMENT VALLEY 2	TENCENT Shenzhen	CHINA	Short List
GOULBURN VALLEY FOOD TOURS SPC ARDMONA GOULBURN VALLEY FRUIT	SPC ARDMONA Melbourne	AUSTRALIA
D07 Wayfinding & Signage
PLAYSTREET JOHNSON & JOHNSON JOHNSON'S BABY	BBDO GUERRERO Makati City	THE PHILIPPINES
E01 Food
EDIBLE WRAPPER KFC BIRDLAND (HONG KONG) LTD KFC	OGILVY HONG KONG	HONG KONG
RECRUITING RICE ATOTORIMUSUKO KUROHONE RICE FARMING ASSOCIATION KUROHONE RICE	DENTSU INC. Tokyo	JAPAN
MIMIC ICE CREAM SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD MIMIC ICE CREAM"DO NOT EAT"	DENTSU INC. Tokyo	JAPAN
GOULBURN VALLEY FOOD TOURS SPC ARDMONA GOULBURN VALLEY FRUIT	SPC ARDMONA Melbourne	AUSTRALIA
HAHON HOHAHO HIE MCDONALD'S BACON POTATO PIE	BEACON/LEO BURNETT Tokyo	JAPAN
E02 Drinks
THE PEACE COLA COCA-COLA FAR EAST LIMITED CLASSIC COKE	MERDEKA LHS Kuala Lumpur	MALAYSIA
LABELS FOR UNSUNG HEROES GINEBRA SAN MIGUEL INC. GINEBRA SAN MIGUEL	ASPAC CREATIVE COMMUNICATIONS Makati City	THE PHILIPPINES	Silver
BUDWEISER 2018 FIFA PACKAGING DESIGN BUDWEISER BUDWEISER 2018 FIFA LIMITED EDITION	JONES KNOWLES RITCHIE Shanghai	CHINA
GUINNESS MALAYSIA LIMITED EDITION DIAGEO GUINNESS	DESIGN BRIDGE Singapore	SINGAPORE
FACES OF THE CITY COCA-COLA COKE	McCANN SHANGHAI	CHINA
RIVERS IN A BOTTLE LIVPURE WATER PURIFIERS LIVPURE WATER PURIFIERS	FAMOUS INNOVATIONS Mumbai	INDIA
E03 Beauty & Healthcare
GENERATION FLUID SUYEN CORPORATION BENCH	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
E05 Other Packaging
PETAL PAINT JAT HOLDINGS (PVT) LTD., PAINTS	LEO BURNETT Colombo	SRI LANKA
LESS TRASH MORE FUN - DELIVERY BOX TURNING INTO TOYS FOR CATS PRESIDENT TRANSNET CORP. TRANSPORTATION LOGISTICS	DENTSU ONE Taipei City	CHINESE TAIPEI
CARD CANDLE KURASHIKI SEIRO CANDLE	IYAMADESIGN Tokyo	JAPAN	Short List
F01 Consumer Products
FRAGRANT MEMORIES FLOWER GIFT LES MILLE FEUILLES DE LIBERTE LES MILLE FEUILLES DE LIBERTE	DENTSU ISOBAR Tokyo	JAPAN
BRAILLE SOCKS I HATE MONDAY 7 DAYS BRAILLE SOCKS	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
OIL CAPPER AMMELOO HOUSEHOLD PRODUCTS	AMBER CHINA Shanghai	CHINA
LESS SUGAR, MORE FLAVOUR HEALTH PROMOTION BOARD, SINGAPORE N/A	PUBLICIS SINGAPORE	SINGAPORE
THE LIFE SAVING POT MANULIFE SINGAPORE MOSQUITO REPELLENT POT	TBWA\SINGAPORE	SINGAPORE

D03 Live Events
GREAT FAILURE
FROEBEL-KAN CO., LTD. / BRANDING

FROEBEL-KAN Tokyo

JAPAN
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'

ADK Tokyo

JAPAN

Short List
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT

R/GA TOKYO

JAPAN
THE SCENT OF NATURAL
CHEVROLET / EQUINOX

McCANN SHANGHAI

CHINA
SOUND-FREE CONCERT
JAPAN PHILHARMONIC ORCHESTRA / ORCHESTRA CONCERT

TBWA\HAKUHODO INC. Tokyo

JAPAN
BMW X2 LAUNCH
BMW CHINA / BMW X2

JACK MORTON WORLDWIDE Hong Kong

HONG KONG
EAT YOUR WALLET AWAY
GOOGLE / GOOGLE PAY

DENTSU INC. Tokyo

JAPAN
THE CHERRY BLOSSOM TRAIN CAMPAIGN
TOKYO METRO CO. LTD / ASAHI BREWERIES, LTD / TOKYOMETRO PASSENGER SERVICE

METRO AD AGENCY Tokyo

JAPAN

D07 Wayfinding & Signage
PLAYSTREET
JOHNSON & JOHNSON / JOHNSON'S BABY

BBDO GUERRERO Makati City

THE PHILIPPINES

E03 Beauty & Healthcare
GENERATION FLUID
SUYEN CORPORATION / BENCH

TBWA\SANTIAGO MANGADA PUNO Makati City

THE PHILIPPINES