DENTSU ONE BLEND

TitleDENTSU ONE BLEND
BrandDENTSU ONE BLEND
Product / ServiceDENTSU ONE BLEND
CategoryB03. Self-promotion
EntrantDENTSU ONE (BANGKOK), THAILAND
Idea Creation DENTSU ONE (BANGKOK), THAILAND
PR DENTSU ONE (BANGKOK), THAILAND
Production DENTSU ONE (BANGKOK), THAILAND
Production 2 NUAI-KANDI Bangkok, THAILAND

Credits

Name Company Position
Subun Khow Dentsu One (Bangkok) Chief Creative Officer
Priebduan Chotimanukul Dentsu One (Bangkok) Head of Graphic Designer
Chuesai Suvarnapunya Dentsu One (Bangkok) Art director
Kamon Ploydang Dentsu One (Bangkok) Art director
Monthicha Darawankul Dentsu One (Bangkok) Art director
Priebduan Chotimanukul Dentsu One (Bangkok) Art director
Subun Khow Dentsu One (Bangkok) Copywriter
Vorawit Prakornkaew Dentsu One (Bangkok) Producer
Skan Aryurapong Nuai-Kandi Director
Weerayuth Kamnerdratana Nuai-Kandi Cinematographer/D.O.P
Ruttapon Sutthithanawat Nuai-Kandi Editor
Chaness Raktiprakorn Nuai-Kandi Production Producer
Narongchai Suksai Nuai-Kandi Production Producer

The Campaign

Dentsu One Blend is the coffee blend specially created by Ink & Lion Café, one of the famous coffee shops in Thailand to represent the sense of Dentsu One (Bangkok) and our commitment to long-term brand building through critical thinking and analytical process, and yet enriched with enjoyment from creativity that is unprecedented. We had chosen coffee beans that have a unique and different character from 3 coffee fields around the world to create a blend for our coffee. They are coffee beans from Thailand, Brazil and Ethiopia.

Creative Execution

Dentsu One Blend will be served to all guests who visit our office and also given as a souvenir when we present our credential to new or potential clients. Moreover, we also create a video telling a concept story of this coffee blend and a detail of each kind of coffee beans that we have carefully selected to create Dentsu One Blend to promote our company online.

Indication of how successful the outcome was in the market

We have many new clients who know us and are interested in working with us from this online video that was widely shared on social media. All guests that taste Dentsu One Blend appreciate and understand us more with this initiative blend.

Links

Social Media URL