Title | THE LOWLIGHT PHOTOBOOTH |
Brand | SAMSUNG |
Product / Service | SAMSUNG GALAXY S9|S9+ |
Category | D04. Spatial Brand Installation & Experience |
Entrant | CHEIL WORLDWIDE Sydney, AUSTRALIA |
Idea Creation | CHEIL WORLDWIDE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cheil Australia | Cheil Australia | Agency |
Byunghoon So | Cheil Australia | Managing Director |
Mark Anderson | Cheil Australia | Business Director |
Laurence McGann | Cheil Australia | Production Manager |
Matais Eduardo Garrido | Cheil Australia | Production |
Shannon Menehira | Cheil Australia | Technology Production |
John Young | Cheil Australia | Account Director |
Rinita Desani | Cheil Australia | Account Manager |
Kat Burns | Samsung Electronics Australia | Visual Display Manager |
Oran Weldrick | Samsung Electronics Australia | Retail Marketing Manager |
Bede Gannon | Cheil Australia | Art Director |
Carlos Barron | Cheil Australia | Senio Designer |
With the recently launched Samsung Galaxy S9 and S9+ the Super Low Light feature makes it possible to capture photos without thinking twice – no matter the time of day. Our Task was to bring to life the Galaxy S9|S9+ Low Light feature in a way where customers can physically interact with it, whilst making sure people have fun experiencing it too. We turned the huge window cavity of the Samsung store into a giant Photo Booth, where customers could snap selfies in a darkened environment testing how the Galaxy S9|S9+ performed. The booth was fitted with bubbles which changed hue and light levels, much like in a club or concert setting. They could then share their selfies straight to their Instagram. What was truly unique is we created a store window that customers were physically part of the display toshoppers passing by, while they interacted with the experience.
We turned the huge window cavity of the Samsung Experience Store window into a giant Photo Booth, where customers could snap selfies in a darkened environment testing how the Galaxy S9|S9+ performed. The booth was fitted with bubbles which changed hue and light levels, much like in a club or concert setting. They could then share their selfies straight to their Instagram. There were three plinths with S9's fitted where customers could experience 3 ways to snap photos: Hold the phone up to take a selfie, wave your hand and the phone automatically reacts to capture a photograph and verbally say the words 'shoot', 'cheese', 'capture' and the camera will automatically take a selfie.
Within the first week 1208 photos were taken. There have been 4344 photos taken, 172 emails were sent containing an average of 25 photos per email.* Conversion rate up 33% sitting at 5% *This execution is still running at time of entry.