GREENWICH "GBOX PIZZA BOX MULTIPLAYER CONSOLE"

TitleGREENWICH "GBOX PIZZA BOX MULTIPLAYER CONSOLE"
BrandFRESH N' FAMOUS INC. - GREENWICH
Product / ServiceGREENWICH PIZZA
CategoryC01. Digital & Interactive Design
EntrantNUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES
Idea Creation NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES
PR NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES
Production NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES

Credits

Name Company Position
Joey David Tiempo NuWorks Interactive Labs, Inc. Executive Creative Director
Ryan Rubillar NuWorks Interactive Labs, Inc. Creative Director
Vandy Pesarillo NuWorks Interactive Labs, Inc. Creative Director
Nolan Fabular NuWorks Interactive Labs, Inc. Creative Director
Mark Lavin NuWorks Interactive Labs, Inc. Associate Creative Director
Pauline Ty NuWorks Interactive Labs, Inc. Associate Creative Director
Terence Eduarte NuWorks Interactive Labs, Inc. Associate Creative Director
Mica dela Rosa NuWorks Interactive Labs, Inc. Copywriter
Gab Hernandez NuWorks Interactive Labs, Inc. Graphic Designer
Patricia Bautista NuWorks Interactive Labs, Inc. Client Services Director
Nika Ojeda NuWorks Interactive Labs, Inc. Account Supervisor
Hannah Sulit NuWorks Interactive Labs, Inc. Account Executive
Jeff Saez NuWorks Interactive Labs, Inc. Chairman & President
Tomas de Leon III NuWorks Interactive Labs, Inc. Director of Operations
Michel Hil Ng NuWorks Interactive Labs, Inc. Director of Technology
Kenneth Llave NuWorks Interactive Labs, Inc. Associate Business Unit Manager
Clyde Narte NuWorks Interactive Labs, Inc. Graphic Designer
Patricia Tan NuWorks Interactive Labs, Inc. Graphic Designer
Alexis Asual NuWorks Interactive Labs, Inc. Interactive Developer
Gianco Ante NuWorks Interactive Labs, Inc. Sound Design
Jordan Jacinto NuWorks Interactive Labs, Inc. Lead Animation (Game Animation) / Editor
Anton Da Rocha NuWorks Interactive Labs, Inc. Editor
Blanche Llanes NuWorks Interactive Labs, Inc. Editor
Robert Valdellon NuWorks Interactive Labs, Inc. Editor
Melody Santos NuWorks Interactive Labs, Inc. Editor
Ella Fucanan NuWorks Interactive Labs, Inc. Corporate Communications Officer
John Paul Sanchez NuWorks Interactive Labs, Inc. Corporate Communications Executive

The Campaign

To the Filipino youth, G means Game. G is also the Greenwich logo. By infusing the kids’ love for mobile gaming into their pizza experience, we’ve designed the Greenwich Gbox: the first ever pizza box multiplayer game console.

Creative Execution

Using Bluetooth technology, the Gbox automatically links to a mobile phone that transforms it into a multiplayer console. To go with the box, we’ve created three addicting mobile games that can be played by a group of four and downloaded on google play or app store. The more the friends played the game, the more pizza slices they consumed!

Indication of how successful the outcome was in the market

The Greenwich Gbox drew crowds during its launch at the World Pizza Day. Number of people who lined up for Gbox: 5,000 + Minutes of gameplay: 3, 840 + Number of pizzas scored: 21, 760 + The Greenwich Gbox will soon be available for delivery, along with new games to play with friends. Who would have thought that a simple pizza box can be a game changer? G?

Links

Supporting Webpage