BLOCK OUT THE CHAOS: WORLD LEADERS / FOOTBALL MANAGERS

TitleBLOCK OUT THE CHAOS: WORLD LEADERS / FOOTBALL MANAGERS
BrandJBL (ITECT LTD)
Product / ServiceHEADPHONES
CategoryB04. Posters
EntrantCHEIL WORLDWIDE Hong Kong, HONG KONG
Idea Creation CHEIL WORLDWIDE Hong Kong, HONG KONG
Media Placement CHEIL WORLDWIDE Hong Kong, HONG KONG
Production ILLUSION Bangkok, THAILAND

Credits

Name Company Position
Paul Chan Cheil Worldwide, Hong Kong Executive Creative Director
Lili Jiang Cheil Worldwide, Hong Kong Creative Director
Ivan Au Cheil Worldwide, Hong Kong Creative Director
Paul Chan Cheil Worldwide, Hong Kong Copywriter
Lili Jiang Cheil Worldwide, Hong Kong Copywriter
Keith Liu Cheil Worldwide, Hong Kong Copywriter
Ivan Au Cheil Worldwide, Hong Kong Art Director
Toby Hong Cheil Worldwide, Hong Kong Art Director
Joe Harris Cheil Worldwide, Hong Kong Art Director
Illusion, Bangkok Illusion, Bangkok Illustrator
Illusion, Bangkok Illusion, Bangkok Photographer
Illusion, Bangkok Illusion, Bangkok Production Company

The Campaign

‘Block out the chaos’ illustrates the intolerable noise that can be avoided, thanks to JBL’s noise-cancelling headphones.

Creative Execution

From screaming world leaders to shouting football managers, every intricate detail was meticulously designed to convey the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL’s noise-cancelling headphones. The intricate design became a striking representation of the brand. And the meticulous craftsmanship became a symbol of its unwavering devotion to pure music.

Indication of how successful the outcome was in the market

JBL had found its voice. The posters became a striking representation of its noise-cancelling headphones. And the meticulous craftsmanship became a symbol of its unwavering devotion to pure music.